Convert

FEBRUARY 7, 2023

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

API 52

API Work Management Aggregators CMS Development 52

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 103

Google Keywords FAQ Custom Publishing 103

Moz

OCTOBER 22, 2019

It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. and look at their effect on Google ranking. To do this, I will need to combine data from a number of Google searches with data on each result that has the SEO attributes in that I want to measure.

API 46

API Google Analytics SEO 46

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 115

Enterprise Management Advertising Agencies API Multi-Channel 115

Moz

MAY 4, 2021

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

API 62

API Google Analysis Video Marketing 62

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Stronger currency management with new currencies API. Better invoicing flexibility with manual payment recording. Learn more about managing invoices.

Enterprise Management 98

Enterprise Management Sales Qualified Leads API Hubspot 98

Martech

MARCH 22, 2024

Tools that go beyond LLMs and use AI in a visual context: MidJourney OpenAI’s DALL-E 3 Adobe Firefly Google Gemini Ideogram Stable Diffusion Runway ML OpenAI’s Sora Dig deeper: The new frontier of visual content: A marketer’s guide to AI 3. AI-enabled sentiment analysis, in turn, can impact your content output and strategic messaging.

Marketing AI 99

Marketing AI Content Marketing Enterprise Management Planning 99

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 106

Marketing Analytics Tools Paid Content Analytics Activities 106

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 101

Marketing AI Advertising Agencies Paid Search Agency API 101

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

Marketing Analytics Tools 128

Marketing Analytics Tools API Analytics Impressions 128

Conductor

JULY 14, 2022

A quick refresher on Google core updates. Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. Google will use MST Scale to rank images.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google. Why FloC Is Out and Topics API Is In.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Bulk Analysis. So, both SEO tools supply a variety of metrics for traffic analysis.

SEO 158

SEO Tools Paid Search Agency API 158

Conductor

APRIL 12, 2022

Page experience is a significant ranking factor that Google brought to the forefront with the release of their Core Web Vitals. Previously, when thinking about page experience, the primary focus was on the experience of mobile pages, but with Google’s latest update, the search landscape is shifting like sand in an hourglass.

Google 105

Google SERP Keywords SEO 105

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 111

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 111

Martech

OCTOBER 12, 2023

At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. The cost of building, training and operating AI is enormous. Of course, with enough searches that adds up to quite a bit.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Sprout Social

APRIL 17, 2024

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Wit.ai Wit.ai

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly and Google Analytics. and Google Analytics. They use Google Analytics for deep analysis.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Customer Experience Matrix

FEBRUARY 2, 2016

It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. BigQuery export provides an export of web and app interactions into Google Cloud’s BigQuery. Now, that event-level analysis is a primary use case of the BigQuery export.

Features 95

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 95

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

chiefmartech

JUNE 19, 2023

Spreadsheets are probably the oldest “no-code” tool for business users to “compose” data analysis by combining different lumps of data together on a sheet — or, more ambitiously, in a workbook — where they could manipulate them into something insightful. Not exactly state-of-the-art data pipelining. But effective.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Google Analytics. Google Ads smart bidding. Our GCLID from Google Ads passing onto our site. Not being able to use Salesforce x Google Ads integration. Remarketing.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

seo.co

SEPTEMBER 29, 2022

The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. API access. Get API access. White Label SEO Platforms. Change colors.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Moz

SEPTEMBER 16, 2019

Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed ) as one of the signals used by its algorithm to rank pages , it's important to have that insight down to the page level. In November 2018, two months after I published this method, Google released version 5 of the PageSpeed Insights API.

Google 52

Google Automation API Landing Pages 52

Aberdeen

APRIL 21, 2021

In the News: Google LLC v. In this particular case, the code in question involved application programming interfaces (APIs) and culminated in the recent 6-2 decision by the US Supreme Court — which ruled that Google’s copying and use of the Java API constitutes “fair use” under copyright law. Oracle America, Inc.

Enterprise Management 52

Enterprise Management Work Management Software API 52

Martech

MAY 3, 2023

What other meta-information does your system collect that may be made available via API? The SEO landscape is constantly changing with new features to further leverage digital assets rapidly coming out of Google and Bing. This is data that can be handed over to the appropriate teams and promptly acted upon. What do the tools do?

Enterprise Management 107

Enterprise Management Digital Asset Management Work Management Marketing Management 107

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Biznology

FEBRUARY 9, 2018

Anyone can go to Google Planner and get 100 words for every seed word they put in. Many businesses just use what Google gives them and only find out after the fact that they chose a lot of junk keywords. Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Webbiquity

JULY 23, 2022

For example, synthetic identity fraud with SEON : it’s anti-fraud detection software is popular for reducing fraud rates with real-time data enrichment and advanced use of APIs. Digital footprint analysis. Another powerful method of stopping synthetic ID fraud is by using digital footprint analysis.

Tips 136

Tips Multi-Channel SIC Work Management 136

Optinmonster

JULY 5, 2022

And a Google spokesperson confirmed that they’re testing IndexNow to check its overall sustainability. In order to enable Index on your site, you’ll need to generate an API key and host the key manually by adding it to your public_html folder in the form of a text file. However, adding IndexNow shouldn’t be that hard.

SEO 80

SEO API SERP Paid Search Agency 80