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Four Ways to Measure Social Media Marketing Results

Webbiquity

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports

EMagine B2B Blog

Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Before some of these reports will function properly, you will need to set up your goals in Google Analytics.

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Fundamentals of Product Experimentation for Beginners

Convert

If you deny it, I’ll refer you to Blockbuster and Digg. Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. The standard product life cycle is Build-Measure-Learn (hopefully). Then: What would I need to measure to learn that?

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Google Analytics ) to the lesser-known (e.g., Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Share this on Bebo. Tweet This!

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

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A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

You know how we're always on your case to measure your marketing? Get in good with your analytics ? That's way easier to do when you understand what all the things you're measuring actually mean. Whatever tool or software you use to measure referrals, just be sure you sort out exactly what is bucketed under it.

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