KoMarketing Associates
SEPTEMBER 10, 2019
If you want an example of a company that does this right, look to Amazon. Even if you’re selling similar products to your competitors, having back-end support could actually end up being a way to use customer service content to drive sales and retention. Should B2B ecommerce marketers sell on Amazon, or not? online retail sales.
KoMarketing Associates
JUNE 7, 2018
If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Sent out to your email list, this survey can offer an incentive, perhaps something as simple as an entry to win an Amazon gift card.
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KoMarketing Associates
NOVEMBER 8, 2018
For instance, many users will give instant feedback about a piece of content or new product through comments on social media or blog post. Offering an incentive, such as the chance to win an Amazon gift card, usually does pretty well in terms of response rate.
KoMarketing Associates
JULY 20, 2016
Because they’re immersed in the act of daily execution and oversight in their field, they face the intimate details of business scenarios your products or services are presumably trying to resolve or improve. Often, new ideas for product performance are born out of a product release or update. Final Thoughts. Happy writing!
KoMarketing Associates
APRIL 2, 2015
No matter what company you are in, there are bound to be testimonials for your company’s products or services. If you sell on an e-commerce site or a platform like Amazon, look regularly for helpful reviews and compile a blog post with them, keeping the theme to one product or service at a time.
KoMarketing Associates
FEBRUARY 15, 2018
While it works perfectly for many consumer queries, like this example for “nordic walking poles” from Amazon: When you click on the ad, it takes you to the product search page for “nordic walking poles,” which is presumably what a customer wants with that type of query. However, for some user queries, dynamic ads just don’t work.
KoMarketing Associates
DECEMBER 11, 2018
Amazon’s shopping app is a good example of this. They use product recognition technology to search for a product using the smartphone camera. Simply placing the phone’s camera on an object (say, a new hardback book cover) and running the proper search in the Amazon app will bring up its best guess at products.
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