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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

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FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Amazon removed over 530,000 coronavirus-related product listings due to price-gouging. The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. All this means communicators need to be judicious about what you are pitching. Don’t make a reporter have to search for an angle.

PR 104
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Simple Amazon SEO Guide for 2021: Crack the Algorithm

Alejandro Rioja

There were so many things to focus on from customer development to PR to SEO that frankly we left our Flux Amazon store behind. When I started my first e-commerce business, Flux Chargers, we struggled a lot getting sales. Little did we know that a simple set of tweaks would take us from $100/mo to…

Amazon 52
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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Amazon Layoffs On Nov. 16, 2022, Amazon confirmed that it was laying off thousands of employees. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

Zoominfo 130
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294
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The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.