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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

53% of the surveyed marketers changed their promotion and content distribution strategy. 40% of content marketers have allotted more resources towards creating content for social media and online communities. 31% of marketers have reexamined their customer’s journey. billion worldwide.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. In order to get buy-in from your team and clients to dedicate time and resources to rank for informational keywords, you must be able to explain the SEO value.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

According to its Amazon description, Pink presents seemingly counter-intuitive findings, such as the fact that sometimes introverts make better sellers than extraverts. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L.

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How to Start an Online Business in 8 Easy Steps

Optinmonster

This ultimate guide will walk you through planning your online business from just a dream to launching and growing. You’ll find lots of resources and ideas if you want to dig deeper. What is an Online Business? You’re probably familiar with big-name online businesses like Amazon, eBay, or Google.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, See more resources and how to get started with content analytics. Check out its resources page and what you need to get started. One of the add-ons available from Parse.ly

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When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Online customer support platforms like Zendesk and Freshdesk present customer inquiries in a intuitive format that makes it easier for employees to respond.