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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 87
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B2B Marketing 2022 Trends

The Lead Agency

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Trend 4: Focus on Customer Retention.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

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4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Make Your Product Pages Sell More: 6 Unique Product Page Optimization Tips

Convert

Based on your search, you’re likely an eCommerce entrepreneur. You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. Plus, when you factor in the increased competition that emerged during the pandemic, selling more can feel like a distant dream. Want to Sell More? Who are you?

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Unlocking the Potential: A Beginner’s Guide to Data-Driven Marketing

Huptech Web

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? These clues are like breadcrumbs that lead clever marketers to a secret stash of information. What is Data-Driven Marketing?