Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Paid Content 52

Paid Content Advertisements Advertising Campaigns 52

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Single Grain

APRIL 22, 2021

Or maybe we’re slowly moving away from that period in affiliate marketing. People understand that truly passive income doesn’t exist, at least not in the affiliate industry, so without putting in the effort, you’re not convincing anyone to click your affiliate link and make a purchase. What Is Affiliate Marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Rather than change platforms year after year, advertisers should invest in solutions that can tackle these changes and adapt.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On content marketing: 1. Content Marketing Institute, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. But if you’re in ecommerce, that’s a different story. There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Anyword

OCTOBER 31, 2018

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. We recently hosted a webinar with Andrea Mathias, Senior Marketing Manager at Wirecutter (a New York Times company) to discuss the affiliate space and its immense growth opportunities.

CPC 65

CPC Cost Per Click Advertising Agencies Newsletter 65

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 1) Choose an Optimized Company Username. Optimization!

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Paid Content SEO Long Tail Marketing Planning 28