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A Review of Retargeting Strategies to Test

NuSpark Consulting

Amazon Advertising: Amazon’s advertising platform enables you to retarget users who have visited your product pages, searched for specific keywords, or engaged with your Sponsored Products or Sponsored Brands ads. Free shipping: Incentivize users to complete their purchase by offering free shipping or reduced shipping costs.

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The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. Amazon Advertising Strategy.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Amazon , Nordstrom , and Costco are brands that offer a seamless return experience. Unlike smaller eCommerce companies, retailers like Amazon sell products for a competitive price. Take, for example, Fulfillment by Amazon (FBA). It’s a program by Amazon that lets its sellers outsource their shipping duties to Amazon.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Shoppers will be actively looking for deals in categories like clothing, health, beauty, food, electronics, and subscription services—and they won’t just be looking on Amazon, either. Offer Free Gifts or Bundles. Think about bundling stuff more than just using the sledgehammer of a discount. Source: BoxyCharm ).

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. You don’t need a study to tell you that buggy, complicated checkout will devastate your conversion rates.

eCommerce 141
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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

The Bundle Bundling is a bit of a grey area because it’s both cross-selling and upselling, but if you package related items together and show that it’s better value, you can definitely increase your sales of all the items in the bundle. And you can also offer better deals for early renewals. That’s it!

Examples 121
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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

This ensures their audience will naturally align with your brand and convert at higher rates. For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. However, affiliates with a general tech focus only converted at 35%.

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