Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation? Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Only B2B

MARCH 30, 2022

It’s critical for a business to succeed in the B2B market by cultivating long-term partnerships with other businesses through B2B appointment setting via quality leads. Salespeople who schedule B2B appointments have a talent for articulating value, recognizing market trends, and understanding the needs of their prospective clients.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: Content Marketing Institute ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

SnapApp

JANUARY 17, 2018

Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvious. . Set Up a Meeting. Better content?).

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Adobe Experience Cloud Blog

APRIL 10, 2017

If your goal is to add an extra source of revenue along with the full solution , then sales engagement and co-marketing programs will be critical. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Thirty-three percent of brands feel that their biggest challenge in marketing measurement is data complexity. Leverage tech for sales and marketing alignment.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Content Standard

JUNE 27, 2018

I often wonder if other content marketers also suffer from Thanksgiving Guest Syndrome. With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Digital ad markets are competitive and rapid.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Here are our big takeaways from three amazing days there: Content Marketing Has Arrived. Marketers can’t “talk at” prospects anymore. It's no longer open for debate.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

LeadSquared

SEPTEMBER 19, 2018

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. Promote on social media. I am working with a bulk messaging, cloud telephony and digital marketing company.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. Promote on social media. I am working with a bulk messaging, cloud telephony and digital marketing company.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sprout Social

NOVEMBER 7, 2022

But with social media being more cost-effective, you can reach a wider audience and connect with your future customers. As with every other marketing channel, it’s important to measure the effectiveness of your TikTok marketing. Building your presence on social media requires time, but eventually, it pays off.

Small Business Marketing 99

Small Business Marketing Allocation Brand Identity Branding 99

Marketing Insider Group

SEPTEMBER 7, 2021

Maybe you saw your old coworker from the marketing department launched her own creative agency. Creative agencies cover a wide range of specialty areas including content, marketing, advertising, and design. Social Media : optimizing content and publishing schedule across social media platforms.

Advertising Agencies 325

Advertising Agencies Paid Search Agency Ad Agencies Creativity 325

Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Identify where your best traffic is coming from with closed loop marketing.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Sprout Social

JULY 17, 2023

Many brands have only scratched the surface of what social media can do for their business. They lack an organizational framework that connects social efforts to their wider company goals. What is a social media center of excellence? What are the functions of a social media center of excellence?

Social Media 80

Social Media Enterprise Management Work Management Media 80

Hubspot

MARCH 2, 2018

It's your job to make your product/service a priority that deserves budget allocation now. Check with Marketing to see if there’s any collateral you can leverage on your prospect’s behalf. To empathize with them, prove that you’re trustworthy, and ensure they do have the bandwidth, say, “I understand. X is just a fad.”.

Work Management 101

Work Management Marketing Management Budget Programs Lock-In 101

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Contify

NOVEMBER 18, 2018

I get most of the news from my social networks. Besides, a lot of course/college-centric information is usually not covered by mainstream media; it is published in niche industry and regional publications, discussion forums, institute websites, government and regulators’ websites. To confirm, I decided to ask around.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Sprout Social

OCTOBER 12, 2021

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. What started on Instagram as a cathartic side project quickly turned into a multichannel social community with thousands of followers.

Social Media 95

Social Media Media Communities Work Management 95

ClearVoice

FEBRUARY 11, 2020

It’s an important function within a marketing or editorial team, and in many situations, there’s no good substitute. As much as you may realize that it’s important to document everything, from internal activities to client/partner success stories to marketing activations, it can be very hard to stop at any point and actually do that work.

Advertising Agencies 105

Advertising Agencies Brand Identity Branding Paid Search Agency 105

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Contify

JANUARY 16, 2018

I get most of the news from my social networks. Besides, a lot of course/college-centric information is usually not covered by mainstream media; it is published in niche industry and regional publications, discussion forums, institute websites, government and regulators’ websites. To confirm, I decided to ask around.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI—knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. Product Education and Timing.

Top of Funnel 68

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 68

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI —knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel in the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. Product Education and Timing.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Strategic-IC

JUNE 20, 2022

I think it goes back to the crux of ABM being more of a business strategy rather than just a marketing campaign, and really thinking about inviting all of the key stakeholders from Marketing and Sales, to commercial products to have a say in the account selection process. I think it's a really good question. I think that's a key thing.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62