Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

APRIL 28, 2013

I just can’t help feeling uneasy that in this age of terror, at a party in our nation’s capital, there wasn’t more being done to prevent a tragedy. Fortunately, everyone was there only to gawk and schmooze. The parties were a blast, and I’m grateful to Thomson Reuters for making it possible for me to be there.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

MARCH 7, 2012

By the age of 21, many young people today have played 10,000 hours of online games, Dr. Pendse noted. Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”. “I call them CAVE people,” he quipped.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. In the age of the empowered customer, service is one of the few points of differentiation left. I certainly could use your help. Self-Publishing Experiment.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

DECEMBER 18, 2011

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 20, 2010

If you want contacts who'll help you find a job, say so and I'll bring some. I don’t mean this to sound self-serving, because I believe people who have been successful should lend a helping hand to those just starting. I hate chit-chat, and I suspect the same is true for a lot of busy people. Give value, too.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50