Content Standard

SEPTEMBER 10, 2018

Marketers don’t interact with static audiences. There are three primary reasons why you might see slowing in your audience reach, and you can spot these drivers in your regular analytics reporting. Maybe one of your specialists suspects that the age range of your target audience is moving up a bit.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

Marketing Insider Group

NOVEMBER 10, 2020

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Some sources to start your research might include: Insights from social media analytics. Focus groups. Customer surveys. Website analytics. Behavior (buying and spending habits, brand interactions).

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Convince & Convert

DECEMBER 7, 2023

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) Create targeted micro-campaigns that address these groups specifically.

Campaigns 137

Campaigns Planning Paid Search Agency Peer-to-peer 137

Outbrain

DECEMBER 20, 2018

If you don’t have the resources for focus groups or research reports, don’t worry. For example, if your target audience is teenagers who love skateboarding, the messaging will be entirely different from an audience of middle-aged insurance professionals. Interactive content, like quizzes or surveys. Interviews.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Martech

FEBRUARY 1, 2024

Behind the scenes More brands will leverage AI to streamline operations and bolster analytics. Your new customer service agent Finally, expect chatbots to proliferate the messaging side of social platforms as brands seek to offer personalized, real-time interactions for customers wanting support.

Social Media 142

Social Media Marketing AI Social Marketing Trends 142

Outgrow

AUGUST 17, 2022

Demographics- Age, city of residence, education level, gender, race, or household composition. You can collect all of this information by creating a survey using Outgrow’s free survey maker. Sign up for their 7-days free trial or the free survey plan right away! Conducting surveys. Focus group testing.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Marketing Insider Group

JULY 14, 2020

Modern technology has revolutionized the way that businesses and consumers interact. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Start simple and expand.

Marketing & Strategy 307

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 307

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. This may include age, gender, income, education level, location, and interests. You can gather your audience’s data from your customer database, Google Analytics , and social media analytics.

Buyer Personas 116

Buyer Personas Template Demographics Ideal Customer Profiles 116

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. In fact, 84% of customers say they trust online reviews as much as personal recommendations, according to BrightLocal’s Local Consumer Review Survey. Unresolved issues/questions.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

ClearVoice

JANUARY 29, 2024

They never get old, and fans encompass all ages from all parts of the globe. There are various tools and techniques you can use to collect audience insights: Social media polls: Allow your audience to vote and express their opinions through interactive polls on Facebook, LinkedIn, or Instagram. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Use surveys, interviews and focus groups to collect feedback.

Marketing AI 134

Marketing AI Marketing & Strategy Lead Ranking Lead Scoring 134

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. This allows them to focus on high-value accounts while targeting others with tailored messages that resonate better with customers.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. By doing this, businesses can create specific marketing messages and experiences that are more likely to appeal to each group of customers.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. By doing this, businesses can create specific marketing messages and experiences that are more likely to appeal to each group of customers.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Single Grain

AUGUST 7, 2019

What is the buyer’s age? You could: Survey existing customers : You can learn a lot about your target audience by sending questionnaires to your existing customer base and finding out what makes them tick. You’ll need to put in the work and learn all about them. What is the buyer’s household income? Who lives with the buyer at home?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

ClearVoice

MAY 17, 2021

Plus, there’s ‘Henry Hybrid’ who likes both remote and in-person interaction,” a product manager or sales leader might declare. Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products.

Research 96

Research Work Management Marketing Management Verticals 96