PureB2B

MARCH 31, 2022

The IT and security industries were the first SaaS segments to pick up this trend, but since then, an explosion of third-party data sources and collection methodologies has commoditized many firmographic, demographic and behavioral data collection products and services. How Intent Data is Changing. Social Triggers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in What is Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NetLine

OCTOBER 19, 2023

One way to gain that edge is through buyer-level intent data. But c apturing the data you need can be challenging enough. In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. But there’s a catch to this data.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. It’s always great to have real data to use at the formulation stage.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

SalesIntel

FEBRUARY 20, 2023

Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. ” We help you build your pipeline by finding the right people and making sure that we have the human touch of quality across the board with the data. Mike : Right.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Clean data helps you: Identify your prospects’ intentions.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

SalesIntel

FEBRUARY 20, 2023

Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. ” We help you build your pipeline by finding the right people and making sure that we have the human touch of quality across the board with the data. Mike : Right.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

LiveRamp

JUNE 27, 2019

Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Martech

OCTOBER 5, 2022

We were dependent on aggregated data. Processing and interpreting intent data is an example. Intent data is already in widespread use. Six in 10 companies responding to a recent survey said they had or planned in the next year to implement intent measurement data solutions. Platform selection.

Intent Data 90

Intent Data Marketing Management Word of Mouth Customer Satisfaction 90

DealSignal

OCTOBER 26, 2022

How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms. Intent data How many different types of data are you accessing?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. The Data on COVID-19. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader.

Intent 102

Intent B2B Sales Activities Bombora 102

SalesIntel

JANUARY 26, 2023

The more you understand your prospective customers, the more efficiently you can market to them, develop goods and services that match their needs, gain strategic insight, proactively recognize buying intent and behavior trends, and boost your chances of success. The value of B2B data sources resides in sourcing the MQL journey.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

The more you understand your prospective customers, the more efficiently you can market to them, develop goods and services that match their needs, gain strategic insight, proactively recognize buying intent and behavior trends, and boost your chances of success. The value of B2B data sources resides in sourcing the MQL journey.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

NOVEMBER 16, 2021

What’s the most important trend you’re seeing in digital marketing today? That’s a tough one because trends seem to change by the minute. As a HubSpot partner, we see a growing focus on cross-platform integration and really understanding data as it pertains to each individual client’s needs. It’s great to be face-to-face again.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Madison Logic

JANUARY 3, 2024

Once you upload your data sets manually or integrate your customer relationship management (CRM) platform with your AI platform, it quickly sorts through the information to compile key findings, which saves you and your team ample time from the tedious, low-value task of data aggregation and resolution.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Zoominfo

JUNE 27, 2022

A reputable data company should be able to tell you details about how they capture information. Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation. You can buy third-party B2B data from a data provider.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Heinz Marketing

JUNE 8, 2022

People and trends are always changing, and keeping up on your disco is crucial. There are lots of ways to do this, and there are plenty of tools that give you access to all kinds of data. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. Disco, as in discovery, is back!

Research 98

Research B2B Marketing Tips B2B 98

Martech

APRIL 15, 2022

One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities.

Analytics 99

Analytics Work Management Marketing Management Click Rate 99

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

SalesIntel

SEPTEMBER 13, 2021

Instead, your sales reps can target warm, qualified leads that may not have reached out yet with Buyer Intent Data. Avoid Blind Spot in Your Lead Scoring with Buyer Intent Data. Intent Data is the set of behavioral signals to understand the intention of your prospects to purchase a product or service. .

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Madison Logic

FEBRUARY 10, 2023

We recommend connecting your CRM data to a platform that aggregates and analyzes your data with other critical sources in one holistic signal. What do we mean by other critical sources? You can leverage this data to inform your target account list with these account characteristics.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

DealSignal

JULY 17, 2023

Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies. B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

DECEMBER 26, 2023

Predictive Analytics and Lead Management: AI-powered predictive analytics anticipates future trends and behaviors, aiding in proactive decision-making. Future Behavior Prediction: AI-driven predictive analytics forecasts future behaviors and trends based on historical data.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

Porch Group Media

OCTOBER 8, 2020

This idea does get some traction because people really love the consumer being in charge of their data, which is a theme that we’ve seen grow since GDPR. Then there’s this third way that I’ve seen get a lot of steam which is creating an aggregate digital identity, if you will. I think that may be a bit of a leap.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Learn from the Pros

MARCH 21, 2024

The key is to adapt our data collection strategies and find alternative sources that comply with privacy regulations and maintain user trust. Use this data to enrich your understanding of your target audience and market trends. You can also find employees who work for specific companies or industries.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing & Strategy 52