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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. A Story From Yesteryear About Reader Service (aka Bingo) Cards. Many advertisers were listed on the reply card.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Here are mine: Gmail, of course. Alltop blog aggregation site: My Alltop page. Of course, this varies. My client’s blogs and sites where I manage their content marketing. Harvard Business Review blogs.

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The right social media listening tools for the right jobs

Biznology

Photo credit: Wikipedia. But whenever you are trying to answer questions that require aggregation of data, the free tools become a lot more difficult to use, because you won’t have the right data to aggregate in the first place. Free tools can be just fine in those situations. Human analysts can do it.

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Wearables, sensors and other things to watch in 2014

Biznology

(Photo credit: Wikipedia). There’s the GPS sensor, of course, and a barometer to help the GPS sensor detect your altitude. Though the sensors were put into your devices for your convenience, when the information is aggregated it can be useful to society at large (or companies in particular, as you can imagine).

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Moz

But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Check out the free Content Strategy course! Really obvious step, sharing socially. Don't have a lot of time to spare?

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Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). You can find a glimpse of what that looked this year here. The second perspective is that from your own organization. .

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Of course, pricing could change under the new ownership. microblogs (Twitter, Friendfeed , etc.),