article thumbnail

New versions of ChatGPT and other AI martech releases this week

Martech

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

article thumbnail

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Further analysis in the chart above, comparing G2 ratings by average size of company in number of employees — which is generally correlated with a company’s age — further validates this hypothesis. Contribute your suggestions here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

article thumbnail

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data. It grew by solving a very specific problem: the challenges that advertisers and publishers face in combining information about ad placements and results.

article thumbnail

How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Many organizations attempt to “optimize” campaigns via A/B testing, a form of scenario analysis. How do you assign value to your channels and touch points?

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. By Peter Caputa. This is a very successful company. Blogging Supports Social Media Marketing. It works the other way too.

article thumbnail

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Moz

For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year. These keywords will be classified as “other”. As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

Traffic 50