Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. ’ When placing the symbol in front of a word (or series of words) on a social media post, it will turn that word into a metadata tag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

seo.co

DECEMBER 30, 2020

Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. Table of Contents.

Link Building 83

Link Building Social Media SEO Ad Building 83

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 108

Public Relations Stats Work Management PR 108

Contently

JANUARY 4, 2017

Social media accounts are no different. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig.

Social Media 99

Social Media Media Viral Marketing Paid Search Agency 99

Biznology

NOVEMBER 1, 2016

As part of this campaign, my agency, Gerris Corp , is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR, Relish Marketing. Sounds easy, but easier said than done.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. I think the agencies got it right this year,” said Frank. There should be some digital, social component to take advantage of the timing,” he said.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. How did you make the case to recruiters to invest time in social media?

Social Media 59

Social Media Activities Media Viral Marketing 59

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality. Not all Twitter followers have equal ability to amplify. Find Your Influencers.

Twitter 144

Twitter Tips Social Media Advertising Agencies 144

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network. But why stop there? These are things people will want to share.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. From print magazines to Twitter threads, these brands made waves with their excellent use of words. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Convince & Convert

MARCH 17, 2015

Companies like TapInfluence and GroupHigh (both sponsors of Convince & Convert) help brands locate and connect with influential bloggers and social media content creators. Twitter Just Got Serious About Influencer Marketing. Twitter owns Vine. Social Media Strategy' Let’s connect those dots, shall we?

Advertising Agencies 163

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 163

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Why you should tread carefully with starting a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. What is a creative agency?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. As a result, we all know today that Red Bull gives you wings. Have a question?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 22, 2011

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. But there is at least one element of the early Google culture worthy of discussion as it relates to social media.

Social Media 118

Social Media Google Paid Search Agency Advertising Agencies 118

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Buffer

FEBRUARY 15, 2023

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. I’ve imagined this assistant styling my posts in specific ways to help me boost my engagement on social and grow my audience online. It’s an aide, designed to lend a hand. Not a stand-in for you.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

FEBRUARY 22, 2016

A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”? Eric Munn heads up the social programming at Onion Labs, the in-house advertising agency of The Onion.

Advertising Agencies 108

Advertising Agencies Viral Marketing Storytelling Business 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. Who’s talking about you on social?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125