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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Search Console (+ New Features).

SEO 174
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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52
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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. Here’s are the quick hits: Ad copywriting suggestions from “The Nine Billion Ads of Search”. Better opportunities exist on social platforms such as Facebook.

SEM 40
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B2B Leads in the Long Tail of Search

Webbiquity

Searchers often use broad head terms early in their buying research process and longer, more specific terms as they get closer to a decision. Use AdWords (and SEM in general). At the same time, a larger group of head terms drove a smaller share of leads. This makes sense. So what are the implications?

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Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

It may seem an unobtainable goal: after all, ease of use has been a top priority of marketing automation vendors for years, and you’d think that by now all those smart people would have made things about as easy as they can be. Again like AdWords, the system would automatically optimize the programs based on results.

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Google AdWords Express: The Pros and Cons

Hubspot

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? For instance, in traditional AdWords, users need to find their own keywords, set bids, and manage those bids. you’re done.

Adwords 28