KoMarketing Associates

OCTOBER 20, 2015

Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Sprout Social

SEPTEMBER 17, 2019

You will need an AdWords account to use this tool. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. This makes it the perfect all-round keyword research tool–whether it’s for SEO, PPC, eCommerce optimization or social media. Besides these, Keywordtool.io

Keywords 103

Keywords Research SEO Lead Scoring 103

Directive Agency

APRIL 11, 2018

Subscribe on YouTube! Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Choose all of the long tail keywords that are more than 3 words. Now, you’re going to have all sorts of long tail content ideas that can guide your strategy. We got you.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Directive Agency

NOVEMBER 2, 2016

Is AdWords worth it? There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

JUNE 15, 2010

Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. PPC ( pay per click ) - Advertising scheme in which an advertiser puts an ad in an advertising venue, and pays that venue each time a visitor clicks on his/her ad.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

LeadSquared

DECEMBER 30, 2015

If it’s through a direct PPC campaign, then over over 12% is decent. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. We have videos on YouTube. Adwords can directly give you some results.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Optinmonster

NOVEMBER 13, 2019

You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. You’ll need a Google Adwords account to get started. You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics. How to Use Google Ads Keyword Planner.

Keywords 77

Keywords Paid Content Traffic Research 77

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. On average, conversion rates for advertisers on Google AdWords are around 2.7% Remarketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. It really does feel like the early days of SEM and PPC search. In fact it’s highly similar.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Webbiquity

JANUARY 17, 2011

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Just 22% decreased spending on PPC ads. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. AdWords and analytics are properly linked. It’s critical that you quarterly or bi-annually review your PPC campaigns for new opportunities. Optimize bids.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. Peek at the review here.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. Peek at the review here.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words. 70) Pay-per-Click (PPC). Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Clearly, simply uploading a video to YouTube and expecting leads to come swarming in is not going to work. Solutions like Wistia allow you to host your videos on their platform and share it on your website instead of giving YouTube your precious traffic and driving visitors away from your site. Try Different PPC Ads Platforms.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100