KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Atomic Reach

MARCH 18, 2019

Andrew Goodman - President at Page Zero. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Joe Kerschbaum is a SEM author and columnist.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Webbiquity

SEPTEMBER 5, 2017

They will inevitably cut into the click-through rates of top-ranking pages. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

QuanticMind

OCTOBER 30, 2018

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. How much stock you have of each product and when they might run out.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Advantages of SEO.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Advantages of SEO.

PPC 40

PPC SEM Marketing Budget SEO 40

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. Neatly Organize Your Keywords and Ad Groups. Neatly Organize Your Keywords and Ad Groups.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. Design landing pages that most effectively convert? It’s flexible. It’s controllable.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Hubspot

DECEMBER 22, 2020

PPC is one of SEO's most powerful tools — and vice versa. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel.

PPC 101

PPC Work Management SEO Top of Funnel 101

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. What are the best ways to reduce the bounce rate from landing pages? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

ClearVoice

NOVEMBER 2, 2018

Sponsor: Search Engine Land. Description: SMX West unites the brightest minds in SEO and SEM. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Great for: SEOs, SEMs, marketing analytics pros.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Directive Agency

NOVEMBER 2, 2016

Is AdWords worth it? Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. There are some very helpful tools that can make advanced keyword research more efficient. Setting up your Google AdWords account be tricky, and the interface isn’t known for its simplicity.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Directive Agency

AUGUST 21, 2019

PPC Management Role: Co-founder of Adalysis, a PPC management tool for Google and Bing Ads. Notable Achievements : Won the Best Search Technology of the Year 2018 from UK Biddable Media Awards, and Best Specialized SEA Tool 2018 from German Search Engine Awards. Author of Advanced Google Adwords. Years in PPC : 21.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

QuanticMind

MAY 30, 2019

Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. But PPC automation tools aren’t just the latest trend.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

The Point

MARCH 16, 2010

Negative keywords work like filters that prevent ads from showing when queries include keywords that you deem to be irrelevant, and they’re one of the most under-utilized tools for reducing wasteful PPC spending – dollars spent on clicks that don’t convert into qualified leads.

PPC 100

PPC Keywords Campaigns SEM 100

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. Search Engine Marketing (SEM).

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Tight Radius Targeting. miles) from your business’ physical presence.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Distance reporting – This tool was introduced last year to show how far away searchers are from your storefronts while they search. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MARCH 26, 2019

Consider the impact of paid search programs on your revenue stream and the role bidding optimization tools play as key middlemen. SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. It also lets you guide visitors to specific landing pages other than your home page.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Adwords 20

Adwords Tactics Tips PPC 20

QuanticMind

MARCH 27, 2017

If you work in SEM, you know this challenge well. By checking individual paths for keywords and landing page URLs, it’s possible to get a sense of how your mobile campaigns perform against your pure PPC campaigns. SMX West 2017: Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Adwords 20

Adwords Paid Content SEM Google 20

Bluetext

AUGUST 9, 2019

Bluetext is proud to announce that it has achieved the status of Google Partner as an expert in the use of Google AdWords for digital campaigns. Google is routinely rolling out new features for its digital campaign tools, and often does so through limited beta releases to its partners who can test out the features and identify improvements.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies Google 20

Bluetext

AUGUST 9, 2019

Bluetext is proud to announce that it has achieved the status of Google Partner as an expert in the use of Google AdWords for digital campaigns. Google is routinely rolling out new features for its digital campaign tools, and often does so through limited beta releases to its partners who can test out the features and identify improvements.

Advertising Agencies 20

Advertising Agencies Google Adwords Paid Search Agency 20

Bluetext

AUGUST 9, 2019

Bluetext is proud to announce that it has achieved the status of Google Partner as an expert in the use of Google AdWords for digital campaigns. Google is routinely rolling out new features for its digital campaign tools, and often does so through limited beta releases to its partners who can test out the features and identify improvements.

Advertising Agencies 20

Advertising Agencies Google Adwords Paid Search Agency 20

WebMarketCentral

SEPTEMBER 20, 2007

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Google 20

Hinge Marketing

MARCH 23, 2015

These kinds of techniques certainly have a place in your marketing tool belt. Your website is a critical tool for building visibility. Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48