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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education.

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4 Ways Paid Search Can Support Inbound Marketing

Hubspot

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

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6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. Is Content Creation Challenging?

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How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

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5 Ways to Get Out of the Pay-Per-Click Weeds

Hubspot

One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones. Learn how to get the most out of your pay per click marketing campaigns. Download the free video to see how paid search fits into your inbound marketing strategy. Probably not.

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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. So when crafting your content strategy, start by figuring out what your target market is looking for.