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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. What Is Retargeting, Really? Retargeting Ads Increase Brand Recall and Turn Bounces Into Leads.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Want to get yourself some free advertising on Google ? Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. Google AdWords Keyword Planner. How to Market on Google.

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How to Create & Optimize a Landing Page for AdWords

Optinmonster

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? AdWords, now known as “Google Ads,” is one of the best advertising platforms at your disposal. That’s why, today, we’ll teach you how to create and optimize a landing page for AdWords.

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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Competition doesn’t directly dictate pricing on AdWords. Picture your Facebook sales funnel. Multiply those cost savings across your funnel and we’re talking night vs. day. based potential leads for a top-of-the-funnel audience. A standard ‘featured’ blog post image most people use for top-of-funnel content ads.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. What’s the time of day that we’re advertising? Presenters. Things like that.

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How We Generate An Avalanche of B2B Leads on LinkedInâ„¢ (6 Easy Steps)

Prospectr

You’re going to need to click on hundreds of profiles every day, and that’s not easy for one person to manage. This is a great opportunity to put them into your digital sales funnels via ads and email marketing. Companion Worksheet: Tools, resources, and recommendations for products we personally use to grow our sales.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. I wrote one focused on Shopify’s inbound funnel and simply followed it down. Explore the company’s sales funnel. Personalize the outreach.