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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. How does SEO and SEM work?

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.

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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Now, you are probably wondering why I did not include email on this list of top five media for prospecting.

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Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. Key Product Features. Bing PPC ads present a timely opportunity for marketing teams.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. Billion with Google in 2013.