KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. Advantages of SEO. Easy to optimize.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. Advantages of SEO. Easy to optimize.

PPC 40

PPC SEM Marketing Budget SEO 40

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. The biggest downside of AdWords is the character limit. So please, just don’t do it.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Promoting transparency and trustworthiness.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Hubspot

JUNE 5, 2019

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." For example, if you want your ad to only appear on mobile devices, you can select the mobile traffic option. It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

JUNE 26, 2019

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. Below is a quick explainer video: WordStream offers a seven-day trial to those who fill out a contact information form. You can then export this information into a document which could be shared with their team.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

QuanticMind

MAY 30, 2019

Adwords went through a major overhaul last year, rebranding as Google Ads in the process. That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Search engine marketing is constantly changing.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Example: Running a museum? Tight Radius Targeting.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Directive Agency

NOVEMBER 2, 2016

Information distribution? Is AdWords worth it? For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. Imagine the basic structure of your AdWords account is a top-down tree diagram.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

JUNE 23, 2019

Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. By taking advantage of all relevant categories of data, bid optimization technology is able to make informed changes to achieve peak performance.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

QuanticMind

JULY 27, 2020

won’t always have a perfect answer, we do have some limited views to help us out in Adwords and Bing. For example, brand and non-brand, or top head terms versus long-tail terms, or category/product terms, etc. It also informs you if you’re outranked for your terms, and which competitors are winning the top spots.

Impressions 65

Impressions Long Tail Marketing Keywords Adwords 65

QuanticMind

MARCH 19, 2019

The key to success in Adwords automation today is less about what you should automate, but how. In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Google AdWords Automation Features. AdWords Automated Bidding. Solutions Beyond AdWords. Other Features.

Adwords 40

Adwords SEM Marketing Management Automation 40

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

QuanticMind

NOVEMBER 14, 2016

Let’s go through the process: Creating new accounts – We’ll need accounts on both AdWords and Google Merchant Center (both tied to your Google account). Some examples from my own experience: Error-filled feeds can mean banned products and account suspension – This is, of course, pretty much a death sentence for e-commerce. GTIN or UPC.

Google 40

Google Terms and Conditions Adwords Marketing Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Examples include: Support for their SEO strategy. Internal search query reports offer similar data once the visitor is on the website looking for information. I am going to set up PPC for three senior living communities, all. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Hubspot

AUGUST 8, 2019

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. The search engine receives 3.5

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The tool also provides a "related keyword report."

SEO 20

SEO Tools SEM Advertising Agencies 20

Hinge Marketing

MARCH 23, 2015

From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. A successful website is the hub of a firm’s online presence and an information-rich projection of its expertise into the marketplace. 1) Research Research is the bedrock of any modern marketing effort.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Salesforce Marketing Cloud

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. For example, you’re probably not going to show up on the first page of search results when someone searches for “food”. Below is an example from Google of a keyword-stuffed paragraph: “ We sell custom cigar humidors. It holds 92.7%

Practices 98

Practices SEO Optimization Tips 98

Hubspot

SEPTEMBER 28, 2011

For example, if we wanted to test a feature of our forms, we could have two versions of the same landing page, each with a different form layout, and send the ad to each of those. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. Finding New Keywords.

Paid Search Agency 28

Paid Search Agency Campaigns Landing Pages Adwords 28

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Pretty amazing that it was a free week of packed information. Veredict: If you are new to social networks, community building, etc. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. DDA attempts to quantify and assign the additional 1% CVR in the above example to the keyword “great tech gifts.” SMX West 2017, Day 2.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

The Point

FEBRUARY 16, 2017

One prime example of this – and something we see too often in our work with tech companies – is the tendency to execute campaigns in very one-off, siloed fashion. Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

Hubspot

APRIL 18, 2013

You find that many of those walking into your store tend to talk with your employees for advice and end up leaving with you in mind, but clearly go look elsewhere for a better price now that they are more informed in the decision making process. You''ll look like a poor sport, some might even say a bit of a jerk.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28