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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. From there, a unique landing page could be created for them that contains a smaller form, or a different call to action in order to acquire their information. AdWords offers advertisers the ability to create ad copy based on a specific audience.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark Consulting

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Let’s assume your landing page grabs ahold of visitors’ eyeballs, leads them down a persuasive path and convinces them to share their contact information with you. Awareness).

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective.

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Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. Keeping this information in mind, we will be discussing where advertisers could see potential benefits with this beta, as well as issues they may run into. Once in the beta, Google will roll new ads into the account every 7 days.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Get a Demo Examples of Brand Storytelling 1. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. Keep reading!