2 Articles match "Adwords","Doubleclick"

The Latest from the B2B Marketing Community

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology
Thursday, July 24, 2008
According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords. Gene Carrs Patron Technology Blog. About. Your email address: Powered by FeedBlitz. Categories.
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Google AdWords Average CTR and Best Practices

WebMarketCentral
Thursday, September 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.
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The Best from the B2B Marketing Community

Google AdWords Average CTR and Best Practices

WebMarketCentral
•
Thursday, September 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.
READ MORE

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology
•
Thursday, July 24, 2008
According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords. Gene Carrs Patron Technology Blog. About. Your email address: Powered by FeedBlitz. Categories.
READ MORE