According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords. Posted at 03:07 PM | Permalink | Comments (0) | TrackBack (0)  Gene Carrs Patron Technology Blog E-marketing Insight to help arts & non-profit organizations leverage the Internet

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. This discussion on Webmaster World reports various experiences: 0.6%-1.2%,