Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). A conversion is the completion of a defined goal or a transaction.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Google 20

KoMarketing Associates

DECEMBER 20, 2018

Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. Sure looks like. From Andrea Cruz.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

The Lead Agency

MARCH 15, 2018

What is Blockchain and why should digital marketers be invested in this new technology? How will this affect marketing in the next ten years? Today we’re going to sort through the hype and find out the real reasons why everyone is so excited about Blockchain, and how it may transform digital marketing and advertising.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Hubspot

SEPTEMBER 12, 2016

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. Image credit: Wired.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. Google Ads also has attribution capabilities for paid advertising.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100