KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. the Display Network). This field will give us an idea as to whether or not Search Partners or Display are generating valuable leads – and how budgets and strategy can be adjusted accordingly. Why is it important? placement}. Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

JULY 27, 2017

Any lower and Google will only display the headline. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. By doing this, not only can Google display more callouts at the same time, but they become much easier to read for the user. Structured Snippets.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. Set Up Remarketing Tags : As stated above, RLSA and remarketing in display use the same piece of tracking code. How RLSA Works. 3 Steps to Get Started: 1.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Pull the relevant URL from your website without you needing to enter it as a Display URL. Source: [link]. How are DSA campaigns different than traditional search campaigns? How can DSAs help B2B advertisers?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. It includes search networks, display networks, and mobile DSP networks. Most B2B marketers are very familiar with Adwords Scheduling. Scheduling. to 10 p.m.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. It includes search networks, display networks, and mobile DSP networks. Most B2B marketers are very familiar with Adwords Scheduling. Scheduling. to 10 p.m.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 7, 2014

Think of it as a smaller sitemap that’s displayed on the search engine results page. Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The minimum number of sitelinks per ad is six for desktop ads and four for mobile.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? One advantage of Google’s remarketing solution is that Google allows you to see their entire list of display network inventory. Many display vendors will tend to hide their inventory or provide boiler plate reporting.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

FEBRUARY 2, 2015

Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. During these news stories, advertisements will be displayed.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 20, 2014

This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. If you are running a display campaign on a cost per impression model. In a display campaign. “Expected” CTR Directly Impacts Quality Score.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 20, 2015

The company displays their involvement in the community by volunteering at charity events and their corporate responsibility with pictures of employees encouraging others to recycle. She built the profile from the ground up and aims to display several unique aspects of life at KoMarketing. @Salesforce. Followers: 4.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

AUGUST 11, 2015

Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

NOVEMBER 1, 2016

Google says the answer summary is derived when the search engine recognizes that a query asks a question, and they then programmatically detect pages that answer this question, displaying a snippet as a “rich answer” in the search results. Google AdWords Ad Extensions. Why B2B Marketers Should Care. Final Thoughts.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

SEPTEMBER 20, 2018

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. For AdWords users, this is fairly easy. Just head into the AdWords Frequency Report and take a look at when engagement is dropping off.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

OCTOBER 31, 2014

I was certainly disappointed when Google announced that it had stopped displaying authorship markup in search engine results. Google AdWords Website Call Conversions. The problem with this is that AdWords listings appear in some of these results; especially for non-branded keywords. The Demise of Google Authorship.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JULY 14, 2014

Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. Baidu Editor.

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

APRIL 5, 2016

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Even AdWords is changing. Focus on Mobile. In Closing.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120