The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

nDash

JANUARY 21, 2021

If so, we should talk… nDash is seeking a digital marketing manager to join our team. As the lead marketing hire, this person will have the opportunity to help refine our brand and lead growth initiatives across multiple lines of business. 3+ years of marketing experience, preferably in a B2B or SaaS setting.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Blogs to Study. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

NuSpark Consulting

JULY 7, 2013

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Lead Flow Planning Matrix.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

KoMarketing Associates

JANUARY 2, 2018

For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Valasys

MARCH 25, 2019

This acquisition will enable ClickDimensions, which is the leading marketing automation provider for Microsoft Dynamics 365, to provide robust data intelligence that is built by marketers, for marketers. On March 21 st 2019, ClickDimensions acquired Sweetspot.

Multi-Channel 61

Multi-Channel Acquisitions Adwords Marketing Automation Services 61

nDash

APRIL 17, 2020

If so, we should talk… nDash is seeking a digital marketing manager to join our team. As the lead marketing hire, this person will have the opportunity to help refine our brand and lead growth initiatives across multiple lines of business. 3+ years of marketing experience, preferably in a B2B or SaaS setting.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Smashmouth Marketing

JANUARY 25, 2017

damphoux : Green Leads has been doing Everything Account Based for years, why move the word "Everything" to the back end? Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. Google AdWords, marketing automation, etc.)

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . The big promise of intent data vendors is that these companies are “in market.”

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Customer Experience Matrix

JUNE 3, 2009

Second of three posts on demand generation interfaces.) I spoke last week with Marketbright client Michaline Todd, director of corporate marketing at Serena Software , to see how Serena likes Marketbright’s campaign interface. She meant this as praise, although I suspect that many marketers don’t find Visio all that easy.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Let’s take a look at a new solution—Facebook Lead Ads. The More Modern Ad. The best part?

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Ledger Bennett

MAY 29, 2018

Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. We have a number of contacts at each stage for both and we’re engaging them via email nurtures until their lead scores reach a target level and they can be progressed through the nurture.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

ActiveDEMAND

JUNE 21, 2016

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. Marketing greatly impacts the success of a company.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Report Ad Agencies 40

Hinge Marketing

MAY 4, 2023

It may sound simple, but to accurately calculate marketing ROI, you need to have the right data, tracking methods, systems, and tools in place to support your efforts. Campaign) You need to determine how a lead is created and then converted. Conversion: This is the measure of how many leads become clients or opportunities.

Lead Generation 95

Lead Generation Budget Programs ROI Lead Scoring 95

The Effective Marketer

MARCH 17, 2010

What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Big blue lead in. Compelling lead in. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Speakers for 2019 include Jay Baer and Ann Handley, among a squad of industry experts in leading social platforms. Converge 2019. Date: Feb. 19-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SmarkLabs

JANUARY 7, 2020

This is always good to know before you launch a full-on plan that may not even lead potential customers through the buying journey. . Is your target audience the same as your overall marketing strategy? How about the sources of marketing automation you’re going to use? Who are you selling to? Create content.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing & Strategy Marketing Strategy 59

QuanticMind

FEBRUARY 3, 2020

Performance marketing is a simple concept. Investment in strategies that deliver performance results: more clicks, more leads, more sales, more revenue. Choosing the right performance marketing strategies, however, has become more difficult in recent years. Options include Amazon-owned sites (e.g.

Marketing Attribution 52

Marketing Attribution Enterprise Management Paid Search Agency Advertising Agencies 52

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Search Marketing. Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Her wit is as sharp as her marketing skills. Click To Tweet.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40