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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Every site except Twitter used its name in its meta description. Make it unique.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

YouTube uses tags instead of keywords but they are nearly the same thing. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Google AdWords. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Can you elaborate on top of the page bid option in AdWords? It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate.

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How to do keyword research for SEO and beyond

Sprout Social

You will need an AdWords account to use this tool. You can also find popular Instagram and Twitter keywords and optimize your social posts for more visibility. The YouTube keyword search feature is another useful feature if you want to create video titles that will get a lot of visibility in YouTube searches.

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The Perks of Being on Google Plus for Businesses

LeadSquared

Initially, because of authorship, your blog posts look nice and clickable therefore the CTR is higher. Google’s algorithm should consider Good CTRs, high bounce rates and low on-site time in organic rankings as well. This makes sense because CTR and Page Relevance affect Quality Score in Paid Rankings.). Link Juice.

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