QuanticMind

FEBRUARY 19, 2020

Target High Purchase Intent Keywords. For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit madrid” or “things to do in barcelona.” These are informational queries that show users are just researching. Build Your Targeting Strategy Around Performance Trends.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

NuSpark Consulting

FEBRUARY 10, 2013

Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content. Examples: Query type: Research.

Traffic 100

Traffic Optimization Work Management Marketing Management 100

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

ConvertKit

AUGUST 14, 2018

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. By understanding the person’s search intent, Google is able to pair its users with websites (like yours) that will provide relevant answers. This is why search engine marketing is so powerful.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Marketing has to create content people actually want.”. Focus on Personalizing Omnichannel Marketing: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

seo.co

NOVEMBER 1, 2021

Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. For B2B companies or subscription-based companies, conversions generally rely on filling out an information form. As you can see, long-tail keywords tend to carry a higher CTR, on average, than their basic counterparts.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Make your Ad, Location Specific: Google Adwords enables you to make your PPC marketing campaigns location specific. Use long tailed keywords: Long-tailed keywords help you to make your ad message more specific.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

seo.co

MAY 16, 2021

Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. The SEO-specific insights you’ll get from Google Analytics include: Your monthly search traffic.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Optinmonster

NOVEMBER 13, 2019

Our last keyword research guide covered why keyword research is relevant , types of keywords , understanding keyword intent (what searchers want), and much more. You can use this information to come up with ideas for new topics to cover on your blog. To get full information on each term, click on the term. SEMrush Pricing.

Keywords 77

Keywords Paid Content Traffic Research 77

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. How do they inform their strategies? Buyer-intent keywords. You'll add more information to this spreadsheet later.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Directive Agency

MAY 9, 2017

And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Optinmonster

AUGUST 27, 2023

Be warned, there’s a lot of information here. Basically, it’s information in written, audible, or visual form. After all, that’s where they’re looking for information. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95