article thumbnail

How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

If you’re trying to achieve reach, engagement, user-generated content, contest entries, and landing page traffic all in the same campaign, you sometimes cannibalize your own goals rather than building a ‘conversion machine’ finely tuned toward one result,” she says. Instead, it’s smarter to set measurable goals — and remain focused. “If

article thumbnail

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g. At this point we also prepared a link building strategy based on advertorials, which we rolled out during the campaign. From our PPC data, we now have more data to know which keywords generate orders and vice versa.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities. Or other channels?’

article thumbnail

Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. Native Advertising.

article thumbnail

5 Tips to Build Trust Using Content Marketing

Navigate the Channel

Eventually, you want other businesses in your industry to consider you a thought leader as well, which can generate cross posting across industry experts and boost the visibility of your business. Say your B2B marketing company hides analytics from clients, creating a black box. Forbes takes that further as an example in B2B marketing.

article thumbnail

SEO Sprints: How to Productize SEO Services

seo.co

This can be incredibly valuable in generating more referrals in supporting your own marketing and advertising efforts. The SEO Sprint Formula We’ve gone over the general idea of a sprint. Is this designed to generate a temporary surge of traffic, or is your client more interested in sustainable, long-term results from this sprint?

article thumbnail

4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Facebook’s advertising platform offers robust analytics about audience engagement on Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. Using Native Ads, the car brand was able to generate buzz around their hybrid cars in Norway and generate many warm leads.

Facebook 119