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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What does Google think about advertorials, native advertising, and editorial content?

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How B2B influencer marketing will grow your brand

Sprout Social

@janell.roberts ad | Being a CEO is not for the faint of heart, using @mondaydotcom helps me stay balanced as the first in my family to do it #mondaypartner #femaleentrepreneur #femalebusinessowner #dayinmylife ♬ original sound – Jay Takeaway : B2B influencer marketing partnerships can be product-forward if you take an advertorial approach.

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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers. Snapchat, Facebook, Instagram and YouTube).

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Under the Influence

Contently

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Subtle this is not.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. At this point we also prepared a link building strategy based on advertorials, which we rolled out during the campaign. Some advertorials are duds. Measurement.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

Used effectively, it can help you get more mileage out of your marketing material, boost brand awareness and enhance your SEO. It’s a tactic used to increase the spread and visibility of your published material, helping it to achieve as large an audience as possible. What is content syndication? Open submission publishers.