B2B Marketing Traction

NOVEMBER 27, 2013

25% of the advertising market will be on the Internet by 2015. The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Marketing departments plan to spend $135 billion on online content in 2014.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MARCH 9, 2012

Traditional outbound marketing (advertising, direct mail, email) still works. Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. Great MOFU will get you to the bottom of the marketing funnel, BOFU.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Solution selling is not new – for years marketers have been stressing selling benefits, not just features. Provide Access to Your Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. Don’t get me wrong, I think that awards are great.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. Disruptive technology (Internet, social media) put buyers in charge…? We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. You invested in a great corporate website. Connections.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. In social media, human is the new black.”. “Be

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook offers some of the most targeted advertising on the Internet. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Think about it. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 26, 2011

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. As a result, the company name in the logo may not be legible.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2013

I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Other social media platforms?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

FEBRUARY 7, 2010

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Paid Search Agency 100

Paid Search Agency Ads Newsletter Internet Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. ” What say you? Agree, disagree? What trends would you add?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 20, 2016

I started teaching the Ethics in Marketing and Advertising course (and then was asked to teach the capstone course of the Marketing Certificate, Strategic Marketing). When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100