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The war on DEI is hitting marketing and hurting business

Martech

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. diversity of the total U.S.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Marketers need to convey their brand story through multiple touchpoints including their website & B2B advertising.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Back then we called it blogger outreach and blogger engagement. This is pretty normal.

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The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. 1) Evernote.

Tools 100
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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark Consulting

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Don't use all caps or overuse exclamation points: An outreach email is never life or death, so a subject line that says "IMPORTANT!!!" Marketing and Advertising: 25%. Media: 32%.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Customer data and analytics (think: CRM, Google Analytics). How quickly is your team notified? SEO (Ahrefs, SEMrush).