Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Jep: Do some of your clients use lead scoring together with PPC advertising?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn allow this information to be used by advertisers? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Tomorrow People

MARCH 13, 2018

But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. They’re all methods for honing advertising campaigns… methods that go back to the dawn of time. (Or Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. And growing. It’s about numbers. Percentages. Conversion rates.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

SnapApp

JANUARY 17, 2014

The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. Right within the blog content, Bizo embedded a SnapApp called, B2B Marketers: Find Out if You’re a D isplay Advertising Expert!

Display 48

Display Advertisements Advertising Eloqua 48

Customer Experience Matrix

JANUARY 20, 2016

Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

SendinBlue

AUGUST 24, 2020

The software integrates with major ecommerce platforms as well as Facebook advertisements. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. b2b display advertising b2b marketing marketing automation terminus'

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Marketing Insider Group

OCTOBER 11, 2011

And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. But how do the leaders in marketing and advertising train their staff for marketing in this new age? They are social savvy digital natives.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Content4Demand

OCTOBER 16, 2020

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. But we know it’s a shot in the dark.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Madison Logic

MARCH 14, 2023

By integrating LinkedIn Ads with the ML Platform, you can surround your buying committees with content and messaging for every stage of the buying journey on ABM Content Syndication, ABM Display Advertising, and LinkedIn. This visibility ensures that social advertising spend can be optimized in the most profitable areas.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Zoominfo

MAY 9, 2022

Conversely, as their name implies, marketing automation tools automate your marketing outreach, such as email marketing campaigns, nurture flows, and online advertising. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Integration between the two is a critical missing link.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

The Effective Marketer

JUNE 23, 2011

Content Marketing vs. Traditional Advertising , from Marketo. The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. Here are some great Content Marketing Infographics you may enjoy. The Problem with Content Marketing , from Junta42. Content Marketing by the Numbers , dlvr.it. Appetite for Content , by Base One.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

ClearVoice

APRIL 14, 2023

Some examples include Marketo, Eloqua, and Pardot. For example, if you have a limited budget, focusing on metrics such as time on site or bounce rate may be more relevant than metrics that require expensive advertising. Marketing automation software. This can automate and optimize marketing campaigns. Business intelligence tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

JULY 1, 2021

e) Personalized Advertising Integrations. Marketing automation tools facilitate personalized advertising integrations that allow the campaign managers to seamlessly incorporate personalized digital ads into their outreach. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Atomic Reach

FEBRUARY 7, 2019

After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising. As shown, it is clear that lead generation is the ultimate driver for teams investing so heavily into content marketing.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Before advertising on directories, you need to determine if it’s the right fit for your business. If you do decide to advertise in directories, optimization is imperative. or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Digital B2B Marketing

JULY 10, 2012

Publisher-based Content Syndication Publishers are well positioned to deliver programs that include advertising, custom content and unique promotions in addition to content syndication, giving marketers significantly more options. Many networks can also offer advertising and custom programs.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs. Pricing for Mariana is based on the number of campaign responses.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. The deal is not particularly surprising. (To

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Oracle Eloqua . Pricing starts at $9/mo. Pricing starts at $2000/mo.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

JUNE 13, 2016

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Those systems could in turn feed other channels such as display advertising. ZenIQ will also report on coverage, reach, engagement, pipeline movement, and results over time.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. Quality #content alone never wins. Masterful marketers exploit tech to maximize investment.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

ClearVoice

JUNE 17, 2019

Of all the people quoted, Rebecca Lieb best summarized the difference in advertising and content marketing by saying that content marketing is “a pull strategy” that works to attract an audience, versus advertising that sprays or “pushes” the brand’s messages out to an audience. Example of the classic “push” advertising.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

DECEMBER 22, 2010

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. This enterprise market is probably going to evolve into something distinct from traditional “marketing automation”.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Marketing Insider Group

JANUARY 24, 2013

GeniusRocket – Genuis Rocket – There’s a better way to do advertising. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

AUGUST 18, 2015

to pay our team and our freelancers and help us support our podcasts with paid advertising. Social Fresh , Eloqua/Oracle , ExactTarget/Salesforce , Cision , SproutSocial , MarketingCloud/Salesforce ). Use Big Data to Place Smart Advertising and Guest Posts. Where Do We Get Our Sponsors at Convince & Convert?

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Customer Experience Matrix

MAY 18, 2007

The company positions itself directly against Eloqua , and indeed is quite similar. It can also track the sources of Web site visitors and manage pay per click Web advertising campaigns. The main advantages Manticore claims over Eloqua are lower cost and easier, faster implementation. Manticore itself is pretty interesting.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120