Biznology

APRIL 5, 2016

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. So, it’s not about selling, it’s not about marketing, and it’s not about advertising. It’s about relating, it’s about engaging.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Adobe Experience Cloud Blog

MAY 31, 2019

Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for. They’re boring.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Social Media Explorer. For thoughtful and honest commentary and advice on social media and conducting business on the web, check out Amber Naslund's blog. Dave Fleet.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Biznology

SEPTEMBER 4, 2015

Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. We now know that different consumers react very differently to advertising tactics, and consumers also have different behaviours based on their own goals. How to Make the Most of Your Social Media Marketing with Less.

Social Media 80

Social Media Social Marketing Media Buzz 80

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. What to do now to be more competitive online. The moving parts of LSM.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Webbiquity

JANUARY 12, 2011

Public Relations: The best press release is no press release by MarketingSherpa. You’re only in advertising because you couldn’t hack it in medicine.’ 5 successful marketers reveal their favorite public relations tools by Matt About Business. The Future of Public Relations and Social Media by Mashable.

PR 100

PR Tools Tips Blogger 100

Adobe Experience Cloud Blog

MAY 31, 2019

Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for. They’re boring.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

JANUARY 13, 2011

Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. If you’re calling yourself a digital strategy consulting company but your prospective customers know you as an advertising agency, there’s a fundamental disconnect that you can uncover and address.

Paid Search Agency 142

Paid Search Agency Companies Conversion Marketing Management 142

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics. Perhaps do a Q&A about the white paper with the author. Online News Release.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Altitude Marketing

OCTOBER 23, 2018

Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. Public Relations Manager – will handle pitches, placements and press releases. They always come up.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Qualify them first. Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Webbiquity

MAY 17, 2010

.&# In this landscape, maverick marketing practices are required to reach consumers in a manner that will be welcomed rather than viewed as just another advertising intrusion. Traditional television advertising, for example, comes under the whip. This creates an effective barrier to entry to many marketers and startups.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 16, 2007

from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. Its simply unrealistic to expect advertising to sell business solutions. An advertisements job is to entice the client to move into dialogue with you.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. This helps me keep this blog totally advertising-free. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Or perhaps it's just easier to ask the wrong questions. One caveat though.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MAY 12, 2010

link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

MLT Creative

JANUARY 12, 2011

Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders. B2B Book Buzz: Big A List of Marketing Books. We can't wait to read more of his humorous and thoughtful analogies. Remembering a super ad, agency and guy. What’s Up, Blog?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Anyone can nominate. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog."

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media and Public Relations. Social Media Measurement. Ryan Walker. Jason Burby.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

MLT Creative

JULY 11, 2011

If you’re creative in your approach and with your message, you will also generate industry buzz and potentially drive some good public relations results. Well place the trade ads and do the shows, but don’t overlook creative ways to reach them where they work – on the job sites and in the car lots.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

markempa

JANUARY 3, 2006

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

SEPTEMBER 26, 2014

Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Buzz Marketing for Technology

DECEMBER 29, 2010

And once you have identified the conversations where you think a sales opportunity … B2B Marketing: Trust + Community = ROI – Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JULY 11, 2005

Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable. Marketers must remember that were in charge of controlling what is measured. It’s al.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120