Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Integral Ad Science expanded its Made for Advertising AI-driven solution. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Webbiquity

OCTOBER 21, 2020

Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. And advertising spaces are supersaturated. Brands should have an actionable plan to turn customers into long-term advocates. These are: Brand. Communication.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Better data allows for a holistic view that enables better measurement of the ads’ effectiveness. advertisers plan to integrate programmatic DOOH in multi-channel campaigns.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Professor Jason Lau Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2 October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Data is raw, factual information that can be measured. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. It reflects an occurrence.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Salesforce Marketing Cloud

JULY 20, 2021

When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Martech

AUGUST 31, 2023

Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

JANUARY 24, 2024

Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

APRIL 12, 2024

Project managers are responsible for planning, executing and closing individual projects within a program. Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning. They focus on specific deliverables, timelines and budgets.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Campbell, CBCP, CPP® Score: 31.39 Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. It’s a reliable measure of content marketing success as it highlights actual earnings (or losses) after expenses. Unlike in advertising, profits from content marketing aren’t straightforward.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85