2022 Predictions: CTV and cross-channel advertising
Martech
DECEMBER 30, 2021
The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. More streaming. And those are ad-supported, with ads frequently sold programmatically.
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