B2B Pay Per Click Advertising
LeadSloth
AUGUST 11, 2009
There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing.
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