Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. All of the above?

Content Marketing 215

Content Marketing Work Management Paid Search Agency Marketing Management 215

Contently

FEBRUARY 28, 2023

The rumble of traffic. Audio stories are different from any other medium for this very reason. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee. The whoosh of your coat in the wind.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Advertising Agencies 328

Advertising Agencies Advertisements Advertising Paid Search Agency 328

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. For example, if you’re a content marketing agency, you could list things like driving traffic to websites, SEO, and capturing leads. Storytelling. Our Content Builder Services will help you bring more traffic straight to your website. Value: What, precisely, does your business offer customers?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. But there’s also increasing demand for video as a medium. But don’t get complacent.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Goodish Agency

AUGUST 5, 2021

It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Growth marketing is a long-term, all-encompassing strategy of growing an audience relatively fast while testing different channels, optimizing messaging, etc.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Digilant

OCTOBER 16, 2023

Medium Rectangle The medium rectangle, which is 300 pixels wide and 250 pixels tall (300×2500, is arguably the most popular ad unit as it can be leveraged across desktops and mobile devices. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClearVoice

FEBRUARY 2, 2024

It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money. Combining analytics with creative storytelling paid off. They then created accordingly. Here are some of the most popular options.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. Yet none of that transmitted through to web traffic. The lesson to be learned from that is to make sure the chosen medium is aligned with your business goals.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Utilizing Storytelling to Engage and Connect with the Audience Storytelling is a universal theme that has been essential since before people could talk.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Digilant

AUGUST 10, 2021

They may be commuting, exercising, or working on another screen so don’t rely on companion banners to drive traffic to your site and avoid words like “tap” and “click”. Streaming audio is a very intimate and personal medium, which means the ad experience should be no different. Focus on a Conversational Tone.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile Devices Drive Traffic. Speaking of responses, how’s your responsive storytelling strategy? Heavily Invested Companies Are Seeing Huge Returns.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 105

Examples Brand Identity Branding Paid Search Agency 105

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium. As a result, Google push sites that comprise videos.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Hubspot

JANUARY 30, 2020

While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries. In this post, I'll highlight what consumers said about their favorite Instagram Story formats and show you examples along the way.

Research 101

Research Work Management Storytelling Custom Publishing 101

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 4. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. Video Marketing Storytelling.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Optinmonster

JULY 16, 2021

Not only can this help boost deliverability, but it lets us connect with our audience through storytelling. Medium Daily Digest. Medium Daily Digest is a promotional newsletter for the blogging site Medium. That, in turn, should boost Medium’s deliverability rates and increase overall engagement.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium. As a result, Google push sites that comprise videos.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 5. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Contents 1. What is Video Marketing? Benefits of Video Marketing 3. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. James Wedmore : James is the founder of Video Traffic Academy. Good on you, you savvy marketer, you. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

MKT1

AUGUST 16, 2022

How to write perceptions : We recommend creating 3-4 perceptions to guide your storytelling efforts. Includes existing rank, page or post that ranks, traffic, competitiveness, and relevancy. This should come after you do audience analysis. You’ve nailed it if no other company can claim this combination of 3-4 perceptions.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Content Standard

DECEMBER 4, 2018

To avoid this, particularly when reporting on mediums like social media, it can be helpful to simply look at volume of unique site sessions by source/medium. Segmenting these channels out makes it easy to report on a number of high-level inbound efforts like social media or referral traffic.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Martech Advisor

NOVEMBER 19, 2019

Here’s where you can capitalize on those older opportunities like customization, personalization, storytelling, and AI. Learn More: Pulling Back the Curtain on Ad Fraud: An Inside Look at the Challenge of Invalid Traffic. They aren't new “trends, they’re the new-normal.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Hubspot

OCTOBER 17, 2018

There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. We were not alone in this love for the medium. Purpose: Use storytelling and guest selection to advance HubSpot’s point of view. Goal : Search Traffic. Here’s what we found. The Editorial Podcast.

Paid Search Agency 68

Paid Search Agency Storytelling Hubspot Advertising Mediums 68

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. We need to shift our focus from impressions and traffic to subscribers and community. What is a brand story?

Examples 101

Examples Brand Identity Branding Ad Exchange 101

ClearVoice

DECEMBER 8, 2020

Now, through the power and direct access of consumers through digital mediums, you can gain so much more from your advertising. Before the era of social media, advertisers measured success through impressions and estimated reach. Social media followers alone are what we call a vanity metric within the social media industry.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Medium: look at how users are accessing your platforms and how those differences can impact content. Data and content: often these two seem to butt heads, mostly because at their core, they are very different.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Valasys

AUGUST 14, 2020

Learn how small and medium-sized businesses and those similar to you are best using their social platforms. Marketers should decide: What percentage of social content will fetch referral traffic. Deduce the most common insights from your analytics reports and use them to improve your storytelling.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Contently

JULY 5, 2016

. “We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” It works harder for us than any other medium,” Timothy Parry, the charity’s head of brand, told Digiday.

Brand Identity 113

Brand Identity Branding Best Practices Content 113

ClearVoice

AUGUST 4, 2020

Create photo content, text tutorials, short- and medium-form video, and even save the full version of streaming video presentations to see about cutting the highlights to repost. Social media personalities have seen a huge spike in traffic to their educational content since April. See if your talent has a favored platform.

Content 88

Content Sample Class Storytelling 88

Content Marketing Institute

MAY 7, 2018

Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Choose a different medium.

Differentiation 103

Differentiation Top of Funnel Copywriting Advertising Mediums 103

Martech Advisor

NOVEMBER 18, 2019

If you choose to drive traffic to your portal from a social media site such as Instagram or Facebook, you will start with budgeting and audience targeting – which is science and numbers. This empathy is a result of the art of storytelling by the director. Marketing is Where Art and Science Meet. Next, you need an ad creative.

Mobile Advertising 85

Mobile Advertising Creativity Marketing & Strategy User-Generated Content 85