Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Anyword

MARCH 11, 2020

So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic. So which metrics do we at Keywee usually encounter with other publishers’ branded content campaigns’ distribution? . The upshot?

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. James Wedmore : James is the founder of Video Traffic Academy. From strategic development to distribution channels, this book is certainly worth a freshly brewed cup of coffee and an afternoon read.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Outgrow

JULY 8, 2020

From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They boost your traffic, generate leads, and help improve your brand awareness through content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Valasys

JULY 24, 2019

Traditional posts displayed on Facebook News Feed helped the brands in generating engagement & as well as driving traffic on their website. Mastering content strategy, its creation & distribution on Facebook, is something that needs constant experimentation. billion monthly active users (MAUs). Conclusion.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Hubspot

OCTOBER 14, 2015

By repurposing existing content into new mediums, you’ll be able to cut through the noise and reach new audiences. Tips for Creating Content in Multiple Forms: Distribute content on social media. Tweets are short and sweet and a great tool to drive traffic by linking back to the post. Repurpose on Multiple Mediums.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Marketing Insider Group

NOVEMBER 22, 2011

BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. Traffic, likes, RTs, only important if they meet obj.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. Traffic, likes, RTs, only important if they meet obj.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Moz

NOVEMBER 14, 2019

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. What is content distribution and why does it matter? You can distribute your content to those people.

Distribution 52

Distribution Content Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 25, 2023

Mastering these skill areas will help you: Generate traffic and leads organically Convince more people to buy your products and services Optimize your marketing campaigns so you get better ROI and results Humanize your brand and establish you as an authority We’re just scratching the surface, of course. Is content marketing a soft skill?

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. What mediums do you want to optimize for?

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

ClearVoice

AUGUST 14, 2023

Unique content marketing challenges for cybersecurity SMEs Creating and distributing timely and engaging content consistently is key to success in content marketing. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Content marketing focuses on creating and distributing content to answer the questions and problems of a clearly defined audience. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Hubspot

DECEMBER 9, 2011

It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. Think of marketing as storytelling, and think of your customers as the characters.

Social Media 28

Social Media Social Marketing Tips Media 28

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content. She also covers the art of storytelling, a skill crucial for creating effective content.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Spiralytics

JANUARY 3, 2023

Medium reports that one of the first webtoon hosting sites was Chollian, a now-defunct internet service engine. One of the leading entities is Webtoon, established by Naver, South Korea’s leading search engine, to boost traffic to its website. Webtoons inherently use storytelling , one of the most effective forms of marketing.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Verticals Outgrow 118

Scoop.it

FEBRUARY 4, 2020

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. Writing with search engine optimization in mind can be a great way of bringing in targeted traffic to your site.

Process 77

Process Top of Funnel Ad Building Brand Identity 77

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. Originally known as Sendinblue, it has evolved into a comprehensive tool catering to small and medium-sized businesses.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Spiralytics

JANUARY 3, 2023

Medium reports that one of the first webtoon hosting sites was Chollian, a now-defunct internet service engine. One of the leading entities is Webtoon, established by Naver, South Korea’s leading search engine, to boost traffic to its website. Webtoons inherently use storytelling , one of the most effective forms of marketing.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Verticals Outgrow 96

Content Standard

DECEMBER 30, 2020

The 2020 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. You can find more about the entry process here.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Circle Studio

NOVEMBER 15, 2018

Video content currently represents a majority share of internet traffic and is forecasted to grow to 82% of all internet traffic by 2021, according to Cisco’s annual Visual Network Index (VNI) forecast. Increasing reliance on paid amplification to boost distribution, as opposed to organic-only.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Single Grain

OCTOBER 12, 2023

More than 80% of traffic online is video traffic. Their offer is a platform for small-to-medium e-commerce businesses geared mostly towards solopreneurs. For those with technical or complex products, animation videos are a great way of breaking down complicated subjects into an easy-to-digest medium that anybody can understand.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Companies are even becoming known for their video content.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. Originally known as Sendinblue, it has evolved into a comprehensive tool catering to small and medium-sized businesses.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Standard

AUGUST 29, 2016

“One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. Their content is their product, so a wide distribution isn’t nice to have—it’s critical to the business. Storytelling. Why invest in it?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Content Standard

APRIL 8, 2019

Social media can also drive website traffic and improve SEO ranking, enabling you to deliver even more relevant content experiences to the right audience. Social media is also a powerful channel for B2B content distribution, just as it is in the B2C realm. 3 Ways to Create a Memorable B2B Social Media Strategy. Recommended for you.

Social Media 110

Social Media Social Marketing B2B Marketing Top of Funnel 110

ClearVoice

MARCH 3, 2019

Not getting traffic. Best For: Small to medium-sized businesses. Hubspot popularized the phrase inbound marketing, and as such is one of the main tools any content creator should consider when looking for a solution for distributing their content. Best For: Small to medium-sized businesses. Not strategy. GetResponse.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Biznology

MAY 20, 2014

There’s a real opportunity to turn a scoop into a narrative: … package was well-executed and memorable, but some of our more digitally focused competitors got more traffic from the story than we did. Every content-marketer knows when traffic is best. Journalists are natural storytellers.

Paid Content 80

Paid Content Planning Work Management Social Media 80

nDash

JULY 19, 2022

A case study brings two powerful elements together–demonstrated expertise and storytelling. Miranda, a content writer, specializing in writing case studies for small to medium-sized companies, says it can take around three months to gather all the information and write a good case study.

Case Studies 52

Case Studies Case Study Studies Ideal Customer Profiles 52

Integrated B2B

OCTOBER 25, 2013

Youtube holds enormous power for content discovery and distribution, making it a must-use platform for any B2B company wanting to get their convent found and viewed and generally speaking, our view on Youtube as a platform is that it should be treated similarly to any social media site or distribution channel (albeit a very important one).

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Single Grain

AUGUST 3, 2021

Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

FMG Suite

SEPTEMBER 15, 2019

This is true on blogging platforms like FMG Suite, WordPress, and Medium as well as social networks like LinkedIn and Facebook. Infographics give you a way to tell your story in pictures and words in one convenient format that’s easy to distribute and easy for your audience to understand. Storytelling is all the rage in marketing talk.

Content 40

Content Storytelling Advertising Mediums Copywriting 40

Vidyard

JANUARY 6, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Average Video Length Distribution 2.4 Film Your Video to Fit the Medium 8.8 Video Marketing Storytelling 4.1 Goal: Drive More Traffic 7.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73