Remove Advertising Mediums Remove Storytelling Remove Traffic Remove Viral Marketing
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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” What’s working?

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Content Strategy: Creativity vs. Analytics

ClearVoice

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

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Video Marketing for Business in 2021

Oktopost

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . That number was reached and surpassed in 2020. What happened?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

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The Best Branded Content of June: Heavy on the Content, Light on the Brand

Contently

“We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” It works harder for us than any other medium,” Timothy Parry, the charity’s head of brand, told Digiday.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Medium: look at how users are accessing your platforms and how those differences can impact content. Data and content: often these two seem to butt heads, mostly because at their core, they are very different.

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Record traffic resulted not from breaking news stories or in-depth features and analysis, but from quizzes and games–referred to as “gamification of content.” While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. NY Times hosted a U.S.