Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.
Metadata
AUGUST 23, 2022
When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. Number 1: The state of B2B Marketing. Well, it depends.
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Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. But the format is still underused across the major social media networks. Social media video marketing statistics.
Martech
AUGUST 30, 2022
Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Yet, few marketers are successfully satisfying customers in all phases of their relationship. This allows marketers to explore the customer journey using data. What it is.
Vidyard
OCTOBER 4, 2016
“You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating.
Tiecas
MAY 7, 2024
What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. How does all this relate to industrial marketing? Is this clickbait?
Kabbage
OCTOBER 18, 2016
This was originally published on Medium. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.
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