Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

PureB2B

JANUARY 15, 2018

If you don’t already syndicate your content in one way or another, you really should. The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. By syndicating your content , you gain a whole new audience for your brand.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PureB2B

JANUARY 15, 2018

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. For one, not all sites allow content syndication.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media. At Influence & Co.,

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. ClickMeeting is well-suited for small to medium-sized businesses.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Optinmonster

JUNE 14, 2024

It also doesn’t make sense to promote your products without a detailed digital marketing plan. A solid digital marketing strategy is crucial for reaching potential customers, moving through your sales funnel, and achieving your business goals. What Is Digital Marketing? How to Create a Digital Marketing Plan 1.

Paid Content 52

Paid Content Planning Marketing Budget Creation Marketing Budget 52

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Why aren’t you using GaggleAMP?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Hubspot

MARCH 8, 2017

But Caruso’s signing was a precursor to the Copyright Act of 1909 that required record sale royalties to be paid to the writers and publishers of songs, but not to the people who performed them. But this history shows that the distribution of music can be tricky, with major implications for both the listener and the businesses behind it.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

OCTOBER 3, 2014

After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. You need to optimize that content, promote it, share it, and get it in front of the right people. Congratulations! You''ve published a blog post.

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Moz

NOVEMBER 14, 2019

Posted by rosssimmonds If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. What is content distribution and why does it matter? It's getting more and more difficult to rank for content.

Distribution 52

Distribution Content Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

MKT1

JANUARY 5, 2023

Before cycling through contractor after contractor without an internal marketer to manage them, consider making a full-time hire—you might even save money. It’s simply too hard for early-stage founders to effectively manage a bunch of marketing contractors and agencies without having a single full-time marketer.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Contently

JULY 5, 2016

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords.

Paid Content 113

Paid Content Distribution Paid Search Agency Content Marketing 113

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 87

Work Management Campaigns Marketing Management Advertising Agencies 87

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Video distribution is much easier if you get organized first.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Contents 1. Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

ClearVoice

APRIL 18, 2019

Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. And, these people: “Yay, we have $3,999 budgeted for video content this year! Ah, video content dreams — stifled by budget constraints, fear and loathing, and unrealistic expectations. We’re hungry for video content.

Marketing Budget 82

Marketing Budget Video Marketing Marketing & Strategy Landing Pages 82

BenchmarkONE

SEPTEMBER 1, 2022

Marketing is a must for any business that cares about increasing revenue and scaling up. Marketing practices and tactics are ever-changing, and it can seem like new industry-shattering trends emerge every month. Play that game for too long, and you’re bound to make lots of marketing mistakes that you’ll be paying for. .

Paid Content 40

Paid Content Tactics Marketing Budget Planning 40

Webbiquity

MARCH 31, 2014

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

Valasys

DECEMBER 13, 2019

C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Content syndication is just another way to share your content with the new audiences. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Content Standard

SEPTEMBER 28, 2015

As a marketer looking from the outside in on the media industry, circulation and content pick-up looks simple. Of course, that’s not how it works, in content marketing or in the media world. Of course, that’s not how it works, in content marketing or in the media world.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google Search Console. MonsterInsights.

Keywords 80

Keywords Paid Content Traffic Research 80