Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Content marketing isn’t stagnant. You don’t need to use every type of content or every channel to succeed with content marketing. Source: [link]. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Marketing Insider Group

MAY 16, 2023

AI Is Taking Over SEO: The Antidote The antidote to AI taking over SEO is to build content mass. If you’re still on the road to becoming a notable content creator, there’s a few things you can do to kick your content marketing engine into high gear. Medium or Substack account (without paywall). We’re not joking.

SEO 245

SEO Lead Ranking Content PR 245

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. The increasing use of personalization has been one of the most prominent overall eCommerce trends over the past couple of years, and will increasingly affect B2B marketing practices as well.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

KoMarketing Associates

JULY 11, 2017

Learning that 92 percent of marketers are re-purposing content they already have for their marketing videos was really encouraging. Video is quickly becoming the medium that provides the best reach on social media and it enriches other forms of marketing as well. Anything you blog, tweet, post, etc.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. Besides, video is a natural medium for telling stories about people.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Valasys

NOVEMBER 21, 2022

About 90% of B2B entrepreneurs are utilizing content marketing methods in their general marketing strategies. Therefore, you must improve your B2B content marketing tactics to remain at the top. Of every digital marketing solution, content marketing remains the most versatile. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Marketing Insider Group

JUNE 23, 2021

Video is an ever-growing medium on the internet. A good video marketing campaign can bring attention to your brand and traffic to your site. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. This includes outlets like YouTube, Vimeo, and Twitter. Quick Takeaways.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. the medium. Now apply that to content marketing.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. the medium. Now apply that to content marketing.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

New North

AUGUST 14, 2023

They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. Non-skippable in-stream ads.

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Image credit: MarketingProfs.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. The Avengers? How to Get Started.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Onalytica B2B

APRIL 6, 2017

For a large proportion of people, particularly those outside of marketing, when they hear the term influencer marketing , they instantly think of Instagram celebrities with 1 million + followers, posting a picture of their weight loss results from the latest diet product with the words ‘#ad’ or ‘spon’ included in the post.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Bluetext

AUGUST 25, 2021

That’s why getting a jump-start on digital curated content marketing is more important than ever. What is content marketing? In simplest terms, it is consciously selecting valuable content to be shared with your targeted audience. In order for content marketing to be successful, it must be relevant and up to date.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Webbiquity

JUNE 1, 2021

But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. So, does that mean content marketing is dead?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Video converts more customers.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hinge Marketing

MARCH 18, 2016

Have you jumped on the video content bandwagon yet? The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. The simple truth is that video converts better than any other medium. YouTube is still the go-to site for video.

Video Marketing 48

Video Marketing Content Marketing Planning Youtube 48

FMG Suite

MAY 14, 2021

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. That means speaking their language and using the mediums they prefer most like video marketing. Video Content Marketing for Financial Services.

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Contently

JULY 26, 2022

Prioritize audio and video, and you can create content that feels less like a tedious classroom lecture and more like entertainment. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. Financial content doesn’t have to be monotonous. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Oktopost

SEPTEMBER 22, 2021

They will see your display ads as they browse websites, news platforms, watch YouTube videos, or use Google applications. The platform is second only to LinkedIn in having the highest B2B content marketing visibility. Seven out of 10 B2B buyers watch YouTube videos before purchasing. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136