Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store.

Storytelling 162

Storytelling Television marketing Advertising Mediums Demand 162

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Paid Content 85

Paid Content Campaigns Examples Advertising Agencies 85

Biznology

MAY 26, 2016

You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. Promotional products are less expensive, yet more effective for brand recollection than other types of advertising, including: print, radio, and television.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Digilant

JANUARY 17, 2024

Television advertising has long served as the ultimate awareness medium due to its extensive scale. In the CTV landscape, advertisers are still able to build awareness for their brand but have taken it a step further with new and engaging ad formats, enhanced audience targeting, and granular insights.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand.

PR 79

PR Public Relations Brand Identity Branding 79

Go Beyond SEO

OCTOBER 4, 2021

Television was a more pervasive and influential medium; the boundaries of fashion and the social contract were being pushed to the brink. Television gave them more access to information on all fronts. Swap out television for the internet, and much of what is described above can be said today. Sound familiar?

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Adobe Experience Cloud Blog

JULY 29, 2015

And the Deloitte survey shows more than half of us consider our smartphone as our “go-to device”, replacing our PCs, televisions, and laptops. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. R-E-S-P-E-C-T, Find out What It Means to Your Customers.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Valasys

JULY 26, 2023

Print ads, billboards, direct mail, and television commercials are examples of traditional marketing that have stood the test of time. Photo books tell a story, and when leveraged correctly, they can tell the story of a brand. Traditional marketing provides a tangible experience, often engaging more senses than just sight.

Television marketing 52

Television marketing Paid Search Agency Marketing & Strategy Domain 52

Engagio

JANUARY 20, 2024

Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more! Through the values of hunger, heart, and harmony, Insight has matured its brand and better positioned itself to serve customers.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

QuanticMind

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. Not to say that linear isn’t one of the strongest mediums out there—it absolutely is. So yeah, just a few small things for advertisers to keep track of.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

ClearVoice

MAY 14, 2021

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . We have all stumbled across a new company , product, or service and suddenly, we start to notice the brand everywhere. What is a marketing vehicle?

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Digilant

JUNE 11, 2019

Brands born on the internet are starting to head out into the sunlight. The digitally native brands you know and love are now becoming omnichannel sellers — and the success they’re finding is making them top competitors online and offline. What is a Digitally Native Brand? What’s Next for D2C? Why Traditional Marketing?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Brands born on the internet are starting to head out into the sunlight. The digitally native brands you know and love are now becoming omnichannel sellers — and the success they’re finding is making them top competitors online and offline. What is a Digitally Native Brand? What’s Next for D2C? Why Traditional Marketing?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Brands born on the internet are starting to head out into the sunlight. The digitally native brands you know and love are now becoming omnichannel sellers — and the success they’re finding is making them top competitors online and offline. What is a Digitally Native Brand? What’s Next for D2C? Why Traditional Marketing?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads. When taken as a whole, the strategy results in cost-effective and impactful campaigns.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

Biznology

MAY 21, 2015

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. These are the three pillars of brand equity.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Which medium do you choose? That’s a mistake, as you end up limiting how your audience engages with and views your brand. That’s a mistake, as you end up limiting how your audience engages with and views your brand. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. Her mystery novel The Bulgari Connection prominently features Italian jewelry brand Bulgari throughout as part of an agreement between the brand and the writer. It would be hard to consider either example a brand success.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Computer Market Research

JANUARY 8, 2020

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads. When taken as a whole, the strategy results in cost-effective and impactful campaigns.

Advertising Channels 78

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 78

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Brands that go all-in on video will benefit from outsized awareness, reach and influence.

Marketing AI 93

Marketing AI Advertising Channels Video Marketing Youtube 93

KoMarketing Associates

JUNE 1, 2017

It’s widespread in that most major brands and advertisers are interested in trying out new formats. Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. There is a general consensus that video advertising delivers value for brands.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Contently

DECEMBER 6, 2016

While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. We help hundreds of the world’s top brand publishers run their content marketing programs. They were willing to do so because the medium itself was so novel.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models. How do they compare and contrast?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Sprout Social

AUGUST 16, 2022

It can be television carefully orchestrated behind the scenes by producers. Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. It’s a different version of personal brand.

Social Media 74

Social Media Media First-Mover Advantage Curation 74

Digilant

MARCH 10, 2022

In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As Plus, podcast listeners have a median age of 34, younger than the broadcast ratio at 47 and network television at 57. Align your brand with your podcasting network.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Content Standard

OCTOBER 1, 2018

Many brands set out to be “engaging,” “new,” and “fun” in their space. However, a lot of brands also miss the mark when it comes to actually executing on this edgier tone of voice. And even the best laid plans of a refreshed brand tone can be thwarted by PR concerns. Rinse and repeat.

Brand Identity 66

Brand Identity Branding Paid Search Agency Television marketing 66

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. 65% of brands use infographics for marketing purposes.

Stats 100

Stats Customer Satisfaction Television marketing Social Media 100

ClickZ

JANUARY 21, 2021

Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. You need to find out innovative practices to boost brand visibility and awareness. The direct-to-consumer eyeglass brand, Warby Parker, launched a ‘virtual try-on’ system that lets its customers try glasses at the comfort of home.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Bannerflow

DECEMBER 16, 2019

Brands are committing large chunks of their digital media advertising budget year on year, with this continuing in 2020. Through the use of a CMP (creative management platform), brands can now easily implement creative DCO. No matter how high impact the creative is, if it’s intrusive it will reflect poorly on your brand.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Zoominfo

JANUARY 21, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. Brands that market directly to consumers recognize YouTube as a powerful tool. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Porch Group Media

NOVEMBER 16, 2022

Because a lot of people in the past have always thought of linear TV as branding, right? And with this, you can get farther than just branding because you can measure it. Branding is still highly important, but you can also get into engagement interests. I love what the two of you are doing in your partnership together.

First-Mover Advantage 52

First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52