KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. For deeper insights on micro-moments, visit this Oracle blog. Video marketing (yes, again and still!) Also, videos offer an ideal platform for storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

DECEMBER 27, 2019

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. Much like written content, video and animation take a variety of forms, allowing various vehicles to tell a story, sell a product or build an audience. To build trust. Not so much, marketer.

Video Marketing 84

Video Marketing Allocation Customer Satisfaction Budget Programs 84

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Want to see LEGO Minecraft videos?

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. They’re getting more into other formats like video, and encouraging people to share insights on the platform. First, the viral growth coefficient is so powerful right now. It’s so interesting for a few reasons. They might not.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Kapost

APRIL 15, 2016

That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. Video content has the potential to be an evergreen anchor. Quality Over Quantity. Find Micro-Moments.

Planning 74

Planning Marketing & Strategy Marketing Strategy Video Marketing 74

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Medium Follows Message. Should you be putting out more video content ? Will people still read your blog? Is it time to move your blog to Medium? But if you don’t have a refined story, none of these mediums will work.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. Some brands organize content by type (blogs, social, video, etc.), Instead, you need to pick one or two mediums and one or two channels.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

seo.co

DECEMBER 30, 2020

How to Create Viral Content. + Next, you can share great content (and potentially, viral content) to earn more shares, more attention, and more links from a wide audience. Create viral content. Next, you’ll need to think about making your content more viral—in other words, making it more likely to be shared. Conclusion.

Link Building 83

Link Building Social Media SEO Ad Building 83

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Viral lift is the cherry on top of a good content strategy, not the cake. Basically nobody follows my Instagram. (

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Contently

APRIL 26, 2016

Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. The post Beyond the Blog appeared first on The Content Strategist. You can all join me!” billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Vidyard

AUGUST 18, 2015

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. That means one message.

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

Vidyard

MARCH 24, 2015

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. However before video is used as part of your strategy, there are 5 key considerations to make sure your video achieves its goals. Is this video part of our lead generation strategy?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Buffer

MARCH 30, 2023

With a series, the point is to create multiple videos revolving around one specific topic. Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. Create Now comes the time to plan out the content for your series.

Social Media 100

Social Media Marketing AI Media Communities 100

Vidyard

APRIL 7, 2015

At the beginning of this year, we listed David as an influencer in the video marketing space. David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaPost, and ReelSEO. Why are you a “believer” in video?

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

SmartBug Media

APRIL 11, 2022

Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Think of this as raving fans, word-of-mouth marketing, or going viral. This content should include each stage of the customer journey and mediums such as blog posts, e-books, checklists, videos, and more.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Make Your Event Stand Out.

Campaigns 134

Campaigns Planning Tips Branding 134

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Dive Deeper: How Real Marketers Plan Video Projects (Video). Align videos to the funnel. Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. The post Black History Month Pt 1: Black Innovators Who Inspire Change appeared first on ClearVoice Blog.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hinge Marketing

AUGUST 12, 2014

As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers. If you follow this blog, you’ve likely already learned a bit about basic costs of producing video for the web , and about the costs vs. benefits of video marketing.

Video Marketing 48

Video Marketing Practices Planning Tips 48

EveryoneSocial

FEBRUARY 2, 2023

So it’s not surprising that 31% of high-growth companies have an employee influencer program in place — more than twice the average of low- to medium-growth organizations. Take Twitter, for example, as more users began using the micro-blogging service and sharing thoughts, links, and media, the more value Twitter had to the public at large.

Social Media 98

Social Media Effectiveness Media Work Management 98

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Here's a video of one of the "work-ins" which was first featured on Facebook Live. One example of a local business that's embracing video call technology to continue servicing customers is Lure Salon.

Service 101

Service Branding Brand Identity Budget Programs 101

SnapApp

AUGUST 24, 2017

Where radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. . As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

ClearVoice

MARCH 31, 2021

Users can include links to external websites or personal blogs, images, and documents to showcase specific details of their achievements to your profile visitors. In recent news, Facebook announced its acquisition of Kustomer, a customer service-focused platform and CRM designed for an optimal experience across digital mediums.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. Infographics marketing , too, falls under this content bucket and we see their engagement rates anywhere between videos and text content, and sometimes even more than video!

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Bannerflow

APRIL 15, 2021

This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. Building a strong identity for your brand, utilising great content (not just blogging, but video, podcasting and more) plus the marketing of your services or products can contribute to being creative.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98