Hubspot

APRIL 23, 2015

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. Interactions that don't feel like marketing.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. The lower barrier to entry make it possible for any business to compete. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content. In other words, it was hard work.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Additionally, beyond an album release, the added content of 17 fully produced videos offered her fans something new—a story.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Single Grain

SEPTEMBER 13, 2019

Video Is the Preferred Medium. 20% wanted to see more entertaining ‘viral’ style videos. This video statistic shows that video is the medium that your customers prefer. The sheer volume of users that YouTube has and the low barrier to entry makes it a no brainer. Get A Free Consultation. 10% said video blogs.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

OCTOBER 3, 2023

It is constantly morphing and redefining itself in terms of mainstay mediums and key players (the big icons we know and love). We live in a hyper-saturated market where the entry barrier is low, but scaling is Everest high. Standing out isn’t just about having the most likes, views or viral TikToks.

Startups 52

Startups Barriers Viral Marketing Buzz 52

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 71

Viral Marketing Blast Campaigns Stats Loyalty 71

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 52

Viral Marketing Blast Campaigns Stats Loyalty 52

Content Standard

AUGUST 29, 2016

“It’s becoming popular because of its low barrier for entry, and its ability to provide an unfiltered, unedited look (for both brands and people). “One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. But VR is so much more.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

OCTOBER 28, 2019

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. It also emphasizes the barriers reporters must overcome to complete and report on a thorough investigation. As a Fortnite player, you could join Wendy and help her smash the appliance.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61

Vidyard

FEBRUARY 27, 2020

Couple that with the format’s low barrier to entry and bingeable nature and you’ve got a recipe for content that brands and consumers alike love. Video has moved from being a broad strokes, spray-and-pray medium to one that’s rich in niche content. Dangerous Viral Video Challenges. The Evolution of Video Storytelling.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Vidyard

DECEMBER 5, 2016

I scheduled hundreds of coffees and met with everyone in film, TV and advertising, even though everything in those traditional mediums felt a bit confined — especially after seeing the big world of R&D.” Nothing breaks barriers like trust. Client expectations were all about eyeballs.

Barriers 50

Barriers Advertising Agencies Paid Search Agency Mobile Advertising 50

Webbiquity

APRIL 27, 2021

Interest in the medium gradually declined over the next few years, then began picking up again in 2015. The barriers to entry were high, and gatekeepers (primarily publishers and editors) controlled access. But before blogging and social media came along, it was an extremely challenging club to break into.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Online Marketing Institute

JUNE 22, 2009

The sheer pace of technology change means we constantly push the barriers back. Full of fantastic, interactive, imaginative explorations of the web medium. If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 24, 2016

You might start there or sometimes what’s happened on our front at Convince & Convert is that we’ve noticed a blog post, just a regular blog post just kind of go viral in our sense and we didn’t expect that. It might be on Medium. So that tells us, “Okay, that’s the other way.”

Content 113

Content Work Management Planning Video Marketing 113

Single Grain

FEBRUARY 8, 2024

Create Viral TikToks Short-Form Content Dominates All By this point, everybody knows what TikTok is: It has not only redefined entertainment but also set a new standard for content delivery. This format has proven so effective that it’s pervading other platforms as the leading content medium: Instagram and Facebook have Reels.

Viral Marketing 52

Viral Marketing Ethics Lead Ranking Social Media 52

Webbiquity

SEPTEMBER 8, 2010

Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. According to a HubSpot study, “not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses.&# Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

MARCH 21, 2022

These days, the barriers to entry have been destroyed. With free publishing platforms like WordPress and Medium, anyone can start a blog. And with free distribution platforms like YouTube and social media, anybody can post a picture or video that goes viral. If you wanted to advertise your brand, you had to go through them.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Hubspot

SEPTEMBER 7, 2012

The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over. That's why online video is such a challenging medium to master. As Christopher Price of Tumblr explains , GIFs are short and have a low barrier to entry. Animated GIFs. Think again.

Web 2.0 28

Web 2.0 Landing Pages Paid Search Agency Conversion Rate 28

Content Standard

FEBRUARY 13, 2019

A video featuring the Democratic New York representative dancing went viral just as the new year was kicking off, and right when the congresswoman was in the process of being sworn in. That’s the power of video in 2019, and it’s a medium that marketing teams can’t afford to ignore. Coincidental? Not really.

Education 56

Education Video Marketing Paid Search Agency Viral Marketing 56