Advertising Mediums Barriers Communities Viral Marketing 
Contently
JULY 21, 2016
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. The result? Nearly 1,300 press mentions and more than 100,000 social shares.
Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now you’ve got “social media 2.0,” which tends to be more community-oriented. I love LinkedIn.
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Bluetext
APRIL 7, 2021
Yes, there is a growing community of young professionals offering personal finance and investment advice to followers of #FinTok or #StockTok. In a nutshell, “Creator Mode” offers users an opportunity to connect on a more meaningful level to targeted audiences, therefore promoting themselves to influencers amongst their community. .
Vidyard
APRIL 7, 2015
So we asked the questions and he shared his thoughts on video marketing, how marketers can make the most of this powerful medium, and what he expects the future holds for video. Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. Don’t miss it.
KoMarketing Associates
DECEMBER 21, 2017
The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read. As Mark and Eric note during their video, “g ood style in writing removes barriers to message communication.
Hubspot
APRIL 23, 2015
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. Interactions that don't feel like marketing.
Hubspot
MAY 29, 2015
Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Good brands build a community, almost a religion, around what they are doing.
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