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Tech companies flock to out-of-home during comeback year

Martech

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. The tech companies.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Companies are waking up to the power of content marketing due in part to the pandemic. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. AI is also being used in advertising. The second bug trend is AI-generated content.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. As more of these 21-to-36 year-olds move into management roles or start their own companies, their effect on shaping B2B sales will continue to expand. Share more information about your products, your company, and your purpose.

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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. Let’s dive in. 1.

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Online advertising trends to watch: 2019

Bannerflow

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. And it has proved an incredibly successful medium over the years. Advertisers will reach audiences via online/connected TV.

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3 Companies Winning the OTT Race With Advertisers

readwrite

Historically speaking, mediums have constantly been disrupted; with that disruption, they improve. Looking forward, these are three established OTT companies, employing unique and distinctive business models, that are currently winning the battle for viewers’ attention while attracting advertisers’ dollars.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?