Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. Many B2B marketers have the same Wishlist item that they never get around to doing. Lucky for you, the good people at Heinz Marketing got you covered. Top Funnel Metrics (Awareness). Top Funnel Metrics (Awareness).

Cost Per Thousand 92

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 92

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Tracking prospect activity on our website. MQLs (Marketing Qualified Leads).

Marketing AI 116

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 116

Rev

MAY 31, 2023

Extra eyes will help you see your blindspots. It’s the common thread running through every marketing program and tactic. As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. There’s more than one way to nurture a lead down the funnel.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sharpspring

JUNE 15, 2022

Would you like to boost your revenue without investing more in marketing? Customer feedback is important for content creation and sales funnel optimization. In other words, to get people to buy from you, you need to be in front of their eyes many times within a short period of time to shorten that journey. Conclusion.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” population with your viewpoint. Know your audience. You need a mix. Oh my gosh!

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. First off, let me just say: marketing is intricate. HubSpot for Startup.

Startups 98

Startups Hubspot Marketing Management Planning 98

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. It’s wise to begin with your ideal customer profile (ICP).

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Metrics to Track in Sales Reports. Long-term sales metrics.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 82

Optimization Campaigns Planning Funnel Advertising 82

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Optimize your videos for SEO for top-of-the-funnel content to expose people to your brand. How can I make videos more inclusive?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Outgrow

JANUARY 9, 2021

Content engagement is often taken as the holy grail for many marketers. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth, some of them aren’t looking at the right metrics to accurately measure their success. But they can be valueless if they don’t fit in your marketing funnel.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

Martech

AUGUST 2, 2021

Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the changing privacy landscape , quantitative and qualitative data , and more.

Peer-to-peer 106

Peer-to-peer PPC Landing Pages Bundling 106

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Sales Management 129

Sales Management B2B Sales Top of Funnel Work Management 129

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Unless industry regulations impose content restrictions, adding your personality to your posts will create a more authentic and engaging social selling strategy to stand out as a thought leader.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And why wouldn’t they?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. What is brand awareness? That is the power of brand awareness.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Marketri

SEPTEMBER 22, 2023

Many people view marketing as a creative endeavor, but it’s really a mix of art and science. When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. And therein lies the science of modern marketing. Which are most critical to measuring, monitoring, and optimizing your marketing?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Sponsored content (#ad or #gifted posts).

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 107

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. By addressing gaps, marketers can create key advantages of their offering that may make customers think twice about their solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Directive Agency

APRIL 21, 2022

Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. Understanding the Role LinkedIn Plays in B2B Marketing . It also allows you to run company ads, which will be important later. The Best B2B LinkedIn Strategy for SaaS Brands.

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Digilant

FEBRUARY 9, 2023

In this blog post, we outlined the remaining trends – covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 more likely to click through online video ads than standard banners. Ready to learn more?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52